Market Insights Consumer Food Bread & Cereal Products

Rice - Africa

Africa

Revenue in the Rice market amounts to €9.12bn in 2024. The market is expected to grow annually by 11.28% (CAGR 2024-2029).
In global comparison, most revenue is generated in China (€137,600m in 2024).
In relation to total population figures, per person revenues of €7.02 are generated in 2024.
In the Rice market, volume is expected to amount to 6.85bn kg by 2029. The Rice market is expected to show a volume growth of 6.5% in 2025.
The average volume per person in the Rice market is expected to amount to 4.3kg in 2024.

Key regions: Spain, China, Canada, India, South Korea

Marché

Région

Comparaison de régions

Monnaie

Analyst Opinion

In the Rice Market of the Bread & Cereal Products Market within The Food market in Africa, mild growth is being observed due to factors such as increasing demand for healthier food options and convenience offered by online shopping. This growth is also impacted by the rising health awareness among consumers in the region.

Customer preferences: Consumers in Africa are increasingly turning towards healthier and more sustainable food options, leading to a rise in demand for organic and locally sourced rice. This trend is driven by a growing awareness of the environmental and health benefits of sustainable farming practices. Additionally, the younger demographic in Africa is more health-conscious and willing to pay a premium for premium quality rice products. This has also led to an increase in the availability and variety of rice-based products in the market.

Trends in the market: In Africa, the Rice Market within the Bread & Cereal Products Market of The Food market is experiencing a shift towards healthier and more sustainable options. There is a growing demand for organic and locally-sourced rice as consumers become more health-conscious and environmentally aware. This trend is expected to continue as the continent's population and urbanization rates increase. As a result, industry stakeholders are investing in sustainable farming practices and expanding their product lines to cater to this growing market. This presents opportunities for collaboration and innovation within the industry, but also poses challenges in terms of supply chain management and pricing strategies.

Local special circumstances: In Africa, the Rice market is heavily influenced by the continent's diverse geography and cultures. The availability of arable land and water resources, as well as traditional farming practices, play a significant role in shaping the market. Additionally, government policies and trade regulations can greatly impact the import and export of rice in different African countries. In countries like Nigeria and Egypt, where rice is a staple food, there is a strong demand for locally produced rice, leading to the growth of domestic rice industries. On the other hand, countries like Kenya and South Africa rely heavily on imports due to limited local production. These factors create a unique market landscape for rice in Africa, with varying degrees of competition and market dynamics.

Underlying macroeconomic factors: The Rice Market of the Bread & Cereal Products Market within The Food market is heavily impacted by macroeconomic factors such as consumer income levels, population growth, and changing dietary preferences. In countries with robust economic growth and rising incomes, there is a growing demand for convenience foods, including rice products. Additionally, government policies promoting food security and self-sufficiency through domestic rice production have a significant impact on market trends. On the other hand, regions facing economic challenges and food insecurity often rely on rice imports, leading to fluctuations in market demand and prices.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.