Non-Alcoholic Drinks - Africa

The Non-Alcoholic Drinks market in Africa is experiencing significant growth and development.

Customer preferences: Customers in Africa have shown a growing preference for non-alcoholic drinks, driven by a variety of factors. Health consciousness is one of the key drivers, as consumers are increasingly seeking healthier alternatives to sugary beverages. Non-alcoholic drinks such as fruit juices, herbal teas, and flavored water are seen as a healthier option and are gaining popularity among health-conscious consumers. Additionally, the growing middle class in Africa has led to an increase in disposable income, allowing consumers to explore a wider range of beverage options.

Trends in the market: One of the prominent trends in the Non-Alcoholic Drinks market in Africa is the rising demand for natural and organic beverages. Consumers are becoming more aware of the harmful effects of artificial additives and preservatives, leading to a shift towards natural and organic products. This trend is particularly evident in the growing demand for freshly squeezed fruit juices and herbal teas made from locally sourced ingredients. Another trend in the market is the increasing popularity of functional beverages. Functional beverages are drinks that offer additional health benefits beyond basic hydration. These beverages often contain added vitamins, minerals, or other ingredients that promote specific health benefits. In Africa, functional beverages such as energy drinks and sports drinks are gaining traction among consumers who are looking for a quick energy boost or enhanced performance during physical activities.

Local special circumstances: Africa is a diverse continent with varying cultural and regional preferences. This diversity is reflected in the Non-Alcoholic Drinks market, where different countries have their own unique beverage preferences. For example, in North Africa, traditional drinks such as hibiscus tea and mint tea are popular, while in West Africa, palm wine and ginger beer are widely consumed. These local preferences create opportunities for both local and international beverage companies to cater to the specific tastes of different African markets.

Underlying macroeconomic factors: The Non-Alcoholic Drinks market in Africa is also influenced by macroeconomic factors such as population growth, urbanization, and economic development. With a rapidly growing population and increasing urbanization, the demand for non-alcoholic beverages is expected to continue to rise. Additionally, as African economies continue to develop and incomes rise, consumers are likely to have more disposable income to spend on beverages. In conclusion, the Non-Alcoholic Drinks market in Africa is experiencing growth and development driven by factors such as health consciousness, the rise of the middle class, and changing consumer preferences. The market is characterized by a growing demand for natural and organic beverages, as well as functional beverages. Local preferences and macroeconomic factors also play a significant role in shaping the market dynamics in different African countries.

Data coverage:

The data encompasses B2C enterprises. The at-home market covers retail sales via super- and hypermarkets, eCommerce, convenience stores, or similar sales channels. The out-of-home data encompasses all sales to hotels, restaurants, catering, cafés, bars, and similar hospitality service establishments. Combined numbers encompass both the at-home market and the out-of-home market. Both the at-home and the out-of-home market are valued at retail selling prices including all sales and consumption taxes.

Modeling approach:

Market sizes are determined through a Top-Down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending (e.g. consumer spending on Non-Alcoholic Drinks, consumer spending at Hotels, Restaurants etc.), and price level index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Non-Alcoholic Drinks market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.