Juices - Africa

The Juices market in Africa has been experiencing significant growth in recent years. Customer preferences for healthier beverage options and the increasing disposable income in many African countries have contributed to this trend. Additionally, local special circumstances and underlying macroeconomic factors have also played a role in the development of the Juices market in Africa. Customer preferences in Africa have shifted towards healthier beverage options, including juices. With growing awareness of the importance of a balanced diet and the negative effects of sugary drinks, consumers are seeking out alternatives that are perceived as healthier. Juices, especially those made from natural fruits, are seen as a nutritious and refreshing choice. This shift in customer preferences has driven the demand for juices in the African market. Trends in the Juices market in Africa include the rise of local juice brands and the introduction of innovative flavors. Local juice brands have gained popularity due to their use of locally sourced fruits and their ability to cater to the specific tastes and preferences of African consumers. These brands often offer unique flavors that are inspired by traditional African fruits, providing a distinct and authentic experience for consumers. Another trend in the market is the increasing availability of organic and cold-pressed juices. As consumers become more health-conscious, they are willing to pay a premium for juices that are perceived as natural and free from artificial additives. Organic and cold-pressed juices are seen as healthier options, as they retain more nutrients and are made using minimal processing methods. This trend has led to the emergence of specialized juice bars and the expansion of organic juice product lines in supermarkets. Local special circumstances in Africa, such as the abundance of tropical fruits and the growing agricultural sector, have contributed to the development of the Juices market. Africa is home to a wide variety of fruits, including mangoes, oranges, pineapples, and guavas, which are commonly used in juice production. The availability of these fruits has made it easier for local juice brands to source ingredients locally, reducing costs and supporting the local economy. Additionally, the growing agricultural sector in Africa has led to increased fruit production, ensuring a steady supply of raw materials for juice production. Underlying macroeconomic factors, such as the increasing disposable income in many African countries, have also fueled the growth of the Juices market. As disposable income rises, consumers have more purchasing power and are able to afford higher-priced products, including juices. This has created a growing market for premium and organic juice brands. Additionally, urbanization and the expanding middle class in Africa have contributed to the growth of the Juices market, as these demographic groups are more likely to seek out convenient and healthier beverage options. In conclusion, the Juices market in Africa is developing due to changing customer preferences, the rise of local juice brands, the introduction of innovative flavors, local special circumstances, and underlying macroeconomic factors. As consumers in Africa become more health-conscious and have more disposable income, the demand for juices is expected to continue to grow.

Data coverage:

The data encompasses B2C enterprises. The at-home market covers retail sales via super- and hypermarkets, eCommerce, convenience stores, or similar sales channels. The out-of-home data encompasses all sales to hotels, restaurants, catering, cafés, bars, and similar hospitality service establishments. Combined numbers encompass both the at-home market and the out-of-home market. Both the at-home and the out-of-home market are valued at retail selling prices including all sales and consumption taxes.

Modeling approach:

Market sizes are determined through a Top-Down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending (e.g. consumer spending on Non-Alcoholic Drinks, consumer spending at Hotels, Restaurants etc.), and price level index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Non-Alcoholic Drinks market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.