Bottled Water - Africa

The Bottled Water market in Africa has been experiencing significant growth in recent years.

Customer preferences: One of the main reasons for the growth in the Bottled Water market in Africa is the increasing health consciousness among consumers. As more people become aware of the importance of staying hydrated and maintaining a healthy lifestyle, the demand for bottled water has been on the rise. Additionally, the convenience factor of bottled water has also contributed to its popularity, as it is readily available and easy to consume on the go.

Trends in the market: One of the key trends in the Bottled Water market in Africa is the increasing demand for premium and flavored bottled water. Consumers are willing to pay a premium for bottled water that offers additional health benefits or unique flavors. This trend is driven by the desire for a more indulgent and personalized drinking experience. Another trend in the market is the growing popularity of eco-friendly packaging options. With increasing concerns about plastic waste and its impact on the environment, consumers are actively seeking out bottled water brands that use sustainable packaging materials, such as biodegradable or recycled materials. This trend reflects the growing awareness and commitment to environmental sustainability among African consumers.

Local special circumstances: In some African countries, access to clean and safe drinking water is still a challenge. This has led to a higher demand for bottled water as a reliable and safe alternative. In these countries, the Bottled Water market plays a crucial role in providing access to clean drinking water for the population.

Underlying macroeconomic factors: The growth of the Bottled Water market in Africa is also influenced by macroeconomic factors such as population growth, urbanization, and rising disposable incomes. As the population continues to grow and more people move to urban areas, the demand for bottled water is expected to increase. Additionally, as disposable incomes rise, consumers have more purchasing power and are willing to spend on premium bottled water brands. In conclusion, the Bottled Water market in Africa is experiencing significant growth due to increasing health consciousness, convenience, and the demand for premium and flavored options. The market is also influenced by local circumstances such as limited access to clean drinking water in some countries. Furthermore, macroeconomic factors such as population growth, urbanization, and rising disposable incomes are driving the growth of the market.

Data coverage:

The data encompasses B2C enterprises. The at-home market covers retail sales via super- and hypermarkets, eCommerce, convenience stores, or similar sales channels. The out-of-home data encompasses all sales to hotels, restaurants, catering, cafés, bars, and similar hospitality service establishments. Combined numbers encompass both the at-home market and the out-of-home market. Both the at-home and the out-of-home market are valued at retail selling prices including all sales and consumption taxes.

Modeling approach:

Market sizes are determined through a Top-Down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending (e.g. consumer spending on Non-Alcoholic Drinks, consumer spending at Hotels, Restaurants etc.), and price level index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Non-Alcoholic Drinks market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.