Non-Alcoholic Drinks - Australia

The Non-Alcoholic Drinks market in Australia has been experiencing significant growth in recent years.

Customer preferences: One of the main reasons for the growth in the Non-Alcoholic Drinks market in Australia is the changing preferences of consumers. As people become more health-conscious, there has been a shift towards healthier beverage options. This has led to an increased demand for non-alcoholic drinks that are low in sugar, natural, and organic. Consumers are also looking for beverages that offer functional benefits, such as hydration, energy, or relaxation.

Trends in the market: One of the key trends in the Non-Alcoholic Drinks market in Australia is the rise of functional beverages. These are drinks that offer additional health benefits beyond hydration. Examples include energy drinks, sports drinks, and herbal teas. Consumers are increasingly seeking out these types of beverages as they look for ways to improve their overall health and well-being. Another trend in the market is the growing popularity of plant-based drinks. With the rise of veganism and vegetarianism, there has been an increased demand for non-dairy alternatives to traditional milk and dairy products. Plant-based drinks, such as almond milk, oat milk, and coconut water, have become popular choices among consumers in Australia.

Local special circumstances: Australia's climate and outdoor lifestyle also play a role in the growth of the Non-Alcoholic Drinks market. With its warm weather and active population, there is a high demand for refreshing and hydrating beverages. This has led to an increase in the consumption of bottled water, flavored water, and ready-to-drink beverages. Additionally, Australia has a strong coffee culture, and coffee-based beverages, such as iced coffee and cold brew, are popular choices among consumers. This has contributed to the growth of the Non-Alcoholic Drinks market, as coffee-based drinks are often seen as a healthier alternative to sugary sodas or energy drinks.

Underlying macroeconomic factors: The growing Non-Alcoholic Drinks market in Australia is also influenced by macroeconomic factors. The country's strong economy and high disposable income levels have allowed consumers to spend more on premium and healthier beverage options. Additionally, the increasing urbanization and busy lifestyles of Australians have led to a higher demand for convenient and on-the-go drink options, such as bottled water or ready-to-drink beverages. In conclusion, the Non-Alcoholic Drinks market in Australia is experiencing growth due to changing customer preferences, including a shift towards healthier and functional beverages. The country's climate, outdoor lifestyle, and coffee culture also contribute to the market's development. Furthermore, underlying macroeconomic factors, such as a strong economy and high disposable income levels, have allowed consumers to spend more on premium and convenient drink options.

Data coverage:

The data encompasses B2C enterprises. The at-home market covers retail sales via super- and hypermarkets, eCommerce, convenience stores, or similar sales channels. The out-of-home data encompasses all sales to hotels, restaurants, catering, cafés, bars, and similar hospitality service establishments. Combined numbers encompass both the at-home market and the out-of-home market. Both the at-home and the out-of-home market are valued at retail selling prices including all sales and consumption taxes.

Modeling approach:

Market sizes are determined through a Top-Down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending (e.g. consumer spending on Non-Alcoholic Drinks, consumer spending at Hotels, Restaurants etc.), and price level index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Non-Alcoholic Drinks market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.