Market Insights Consumer Food Oils & Fats

Butter - Africa

Africa

Revenue in the Butter market amounts to €2.21bn in 2024. The market is expected to grow annually by 9.88% (CAGR 2024-2029).
In global comparison, most revenue is generated in India (€6,324m in 2024).
In relation to total population figures, per person revenues of €1.70 are generated in 2024.
In the Butter market, volume is expected to amount to 152.70m kg by 2029. The Butter market is expected to show a volume growth of 3.6% in 2025.
The average volume per person in the Butter market is expected to amount to 0.10kg in 2024.

Key regions: Canada, Japan, United Kingdom, South Korea, United States

Marché

Région

Comparaison de régions

Monnaie

Analyst Opinion

The Butter Market within the Oils & Fats sector in Africa has seen minimal growth, influenced by factors such as fluctuating dairy prices, changing consumer preferences towards plant-based alternatives, and economic challenges affecting purchasing power.

Customer preferences: In Africa, there is a noticeable shift towards healthier eating habits, with consumers leaning away from traditional dairy products like butter and exploring plant-based alternatives. This trend is particularly pronounced among younger demographics, who prioritize sustainability and health awareness. Additionally, urbanization and busy lifestyles are driving demand for convenient, ready-to-use spreads that align with modern cooking practices. Cultural influences are also reshaping preferences, as traditional recipes evolve to incorporate these new alternatives, reflecting a blend of heritage and contemporary dietary choices.

Trends in the market: In Africa, the Butter Market within the Oils & Fats sector is experiencing a significant transformation as consumers shift towards plant-based alternatives, driven by an increasing awareness of health and sustainability. This trend is particularly notable among younger generations who are more inclined to embrace innovative, healthier spreads. Urban lifestyles are further propelling the demand for convenient, ready-to-use options that cater to fast-paced cooking needs. As traditional recipes adapt to these changes, industry stakeholders must navigate this evolving landscape, focusing on product innovation and sustainability to meet the shifting consumer preferences effectively.

Local special circumstances: In Africa, the Butter Market within the Oils & Fats sector is influenced by diverse cultural practices and local dietary preferences that vary significantly across regions. Many communities have deep-rooted traditions involving dairy consumption, which shapes their butter preferences. Additionally, varying climatic conditions affect the availability of raw materials, leading to regional disparities in production. Regulatory frameworks also play a role, with some countries encouraging the fortification of fats to combat nutritional deficiencies. These unique factors necessitate tailored marketing strategies and product formulations to effectively engage local consumers.

Underlying macroeconomic factors: The Butter Market in Africa is significantly influenced by macroeconomic factors such as fluctuating global oil prices, inflation rates, and national economic stability. Countries with strong agricultural policies and investment in dairy farming see improved butter production capabilities, while those facing economic challenges may struggle with supply chain disruptions. Currency fluctuations can also impact import costs for butter and raw materials. Furthermore, fiscal policies promoting agricultural subsidies and nutrition programs can enhance local dairy production, thereby influencing butter availability and pricing. These dynamics create a complex landscape that requires adaptive strategies for market players.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.