Market Insights Consumer Food Sauces & Spices

Tomato Ketchup - Africa

Africa

Revenue in the Tomato Ketchup market amounts to €2.75bn in 2024. The market is expected to grow annually by 10.25% (CAGR 2024-2029).
In global comparison, most revenue is generated in the United States (€5,572m in 2024).
In relation to total population figures, per person revenues of €2.12 are generated in 2024.
In the Tomato Ketchup market, volume is expected to amount to 1.45bn kg by 2029. The Tomato Ketchup market is expected to show a volume growth of 3.9% in 2025.
The average volume per person in the Tomato Ketchup market is expected to amount to 0.9kg in 2024.

Key regions: United States, United Kingdom, Japan, South Korea, Canada

Marché

Région

Comparaison de régions

Monnaie

Analyst Opinion

The Tomato Ketchup Market in the Sauces & Spices Market within The Food market in Africa has seen a modest growth rate, impacted by factors such as changing consumer preferences and the emergence of healthier alternatives. Despite this, the market continues to expand due to the convenience and versatility of ketchup as a condiment.

Customer preferences: As African countries continue to experience economic growth and urbanization, there has been a noticeable shift in consumer preferences towards convenience and convenience foods. This trend has led to an increase in demand for ready-to-eat and processed food products, including tomato ketchup. Additionally, with the rise of social media and globalization, there has been a growing influence of Western cuisine and dining habits, leading to a higher consumption of ketchup in African households.

Trends in the market: In Africa, the Tomato Ketchup Market of the Sauces & Spices Market within The Food market is experiencing a shift towards healthier and more natural options. This trend is driven by increasing health consciousness among consumers and a growing demand for organic and non-GMO products. Additionally, there is a rise in the use of social media and e-commerce platforms to promote and sell these products. This trend is expected to continue, with potential implications for industry stakeholders such as food manufacturers and retailers who may need to adapt their product offerings and marketing strategies to cater to this demand.

Local special circumstances: In Africa, the Tomato Ketchup Market of the Sauces & Spices Market within The Food market is heavily influenced by the continent's diverse and rich culinary traditions. Different regions have their own unique versions of ketchup, such as the spicy peri-peri ketchup in South Africa or the tangy sorghum ketchup in West Africa. Additionally, regulatory barriers, such as import restrictions on tomato products, can limit the availability and competitiveness of ketchup in certain markets. Cultural preferences and taste profiles also play a significant role in shaping the demand for ketchup, highlighting the importance of understanding local consumer behaviors.

Underlying macroeconomic factors: The Tomato Ketchup Market in Africa is heavily impacted by macroeconomic factors such as economic stability, consumer purchasing power, and government policies. Countries with a stable economic environment and a growing middle class are experiencing higher demand for tomato ketchup, as consumers have more disposable income to spend on sauces and spices. Additionally, favorable government policies promoting foreign investment and trade are attracting major players in the global ketchup market to expand their presence in Africa. However, countries with political instability and economic uncertainty are facing challenges in the growth of the tomato ketchup market. Furthermore, increasing urbanization and the rise of fast-food chains in Africa are also driving the demand for tomato ketchup, as it is a popular condiment in these establishments.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.