The online gambling market includes various forms of online wagering activities, such as online sports betting, online casino games, and online lottery games. The regulations vary by country, with some countries allowing all forms of online gambling, while others restrict certain types (i.e., Australia's ban on online casinos and interactive games). However, in general, the market is dominated by a few large operators who offer a wide range of online gambling services to customers around the world.
Online betting involves placing bets on various sports events, such as football, basketball, and horse racing, while online casino games include a range of traditional casino games, such as poker, blackjack, and roulette, that can be played over the internet. Online lottery games involve purchasing tickets for various lotteries, such as national and international lotteries, over the internet.
Data includes revenue figures in Gross Gambling Revenue (GGR), which is the total amount of bets placed by customers minus the amount paid out in winnings, Users, average revenue per user (ARPU), user penetration rate, and online and offline shares of the total gambling market. User and revenue figures represent B2C services.
Online casinos such as Tipico games
Online sports betting such as Bet365
Online poker rooms such as Pokerstars
Online lottery such as Lottoland
Offline gambling activities such as betshops or land-based casinos
Illegal gambling websites and activities
Online trading, investing, or other financial activities that involve a risk of loss
The Online Gambling market Worldwide is experiencing significant growth due to changing customer preferences and favorable market trends.
Customer preferences: Customers are increasingly turning to online gambling platforms for convenience and accessibility. The ability to gamble from the comfort of their own homes, at any time of the day, has made online gambling a popular choice. Additionally, the wide variety of games and betting options available online cater to different customer preferences, attracting a diverse range of players.
Trends in the market: One of the key trends in the online gambling market is the rise of mobile gambling. With the increasing penetration of smartphones and the availability of high-speed internet, more and more players are using their mobile devices to access online gambling platforms. This trend has opened up new opportunities for operators to reach a larger customer base and offer a seamless gambling experience on the go. Another trend in the market is the integration of social elements into online gambling platforms. Many operators are incorporating social features such as chat rooms and leaderboards to enhance the interactive nature of online gambling. This not only adds a social aspect to the experience but also encourages player engagement and loyalty.
Local special circumstances: Different countries and regions have their own unique circumstances that influence the development of the online gambling market. In some countries, online gambling is fully legalized and regulated, creating a safe and secure environment for players. This regulatory framework attracts both operators and players, driving market growth. However, in other countries, online gambling may be restricted or even illegal. This creates a more challenging operating environment for operators, as they must navigate legal and regulatory barriers. In such cases, players may turn to offshore gambling sites that are not subject to local regulations, leading to a loss of revenue for the local market.
Underlying macroeconomic factors: The growth of the online gambling market is also influenced by macroeconomic factors. Disposable income and consumer spending play a significant role in determining the demand for online gambling services. In regions with a strong economy and high disposable income, players are more likely to spend money on online gambling. On the other hand, in regions with economic uncertainty or low disposable income, the demand for online gambling may be lower. Furthermore, technological advancements and infrastructure development also impact the growth of the online gambling market. Access to high-speed internet and reliable payment systems are essential for a seamless online gambling experience. Countries with well-developed digital infrastructure are more likely to see higher adoption of online gambling. In conclusion, the Online Gambling market in Worldwide is driven by changing customer preferences, favorable market trends, local special circumstances, and underlying macroeconomic factors. The rise of mobile gambling, integration of social elements, and regulatory frameworks are shaping the market dynamics. Additionally, disposable income, consumer spending, and technological advancements are important factors that influence market growth.
The data encompasses B2C enterprises. Figures are based on Gross Gambling Revenue (GGR) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.
Modeling approach / Market size:
Market sizes are determined through a bottom-up approach, building on predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies, and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, the urban population, the usage of key players, and attitudes toward online services.
The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.
Key Market Indicators
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