Revenue in the Online Food Delivery market is projected to reach €0.89tn in 2023.
Revenue is expected to show an annual growth rate (CAGR 2023-2027) of 11.72%, resulting in a projected market volume of €1.39tn by 2027.
The Grocery Delivery segment is expected to show a revenue growth of 20.2% in 2024.
The market's largest segment is Grocery Delivery with a projected market volume of €0.55tn in 2023.
In global comparison, most revenue will be generated in China (€345.50bn in 2023).
The average revenue per user (ARPU) in the Grocery Delivery segment is projected to amount to €388.00 in 2023.
In the Meal Delivery segment, the number of users is expected to amount to 2,644.2m users by 2027.
User penetration in the Online Food Delivery segment will be at 37.2% in 2023.
Online Food Delivery refers to the intersection of ordering groceries and prepared meals online. Orders are typically placed through an app or website and delivery times vary.
The Online Food Delivery market contains the user and revenue development of two different delivery service solutions: (1) Meal Delivery and (2) Grocery Delivery. Included are services that deliver prepared meals and food ordered online for direct consumption (Meal Delivery) and non-prepared food and beverage products, household, and personal care products (Grocery Delivery). Meal delivery includes the delivery of meals carried out directly by restaurants (Restaurant Delivery) and online delivery services that provide customers with meals from partner restaurants that do not necessarily have to offer food delivery themselves (Platform Delivery). Grocery Delivery consists of fresh, nonprepared products delivered from supermarkets or retailers where delivery is scheduled. (Retail Delivery), Delivery that is under 3 hours and operates dark stores or own warehouses (Quick Commerce), and prepared fresh ingredients to be prepared at home, typically offered through a subscription service (Meal Kit Delivery).
Revenue includes the gross merchandise value (GMV), defined as the total sales dollar value for merchandise/food sold through the Online Food Delivery marketplace. User and revenue figures represent B2C services.
Meals and Groceries ordered online that are directly delivered by the restaurant, retailer, or platform no matter if ordered via a platform (e.g. Delivery Hero, Instacart) or a restaurant/retailer website (e.g. Domino's, Walmart.com)
Online meal and grocery order and delivery both carried out by a platform (e.g. Deliveroo, Grab, Flink)