The Quick Commerce market worldwide is anticipated to achieve a remarkable revenue milestone of €158.30bn by the year 2024.
This projection indicates a promising future for the market.
Furthermore, it is expected that the revenue will experience a steady annual growth rate (CAGR 2024-2028) of 9.85%, resulting in a projected market volume of €230.50bn by 2028.
The Quick Commerce market is also predicted to witness a substantial increase in the number of users, reaching approximately 0.8bn users by 2028.
This growth in user base signifies the expanding popularity and adoption of Quick Commerce market services.
The user penetration rate, which currently stands at 7.7% in 2024, is expected to reach 10.5% by 2028.
This indicates a significant proportion of the population engaging with Quick Commerce market platforms.
Moreover, the average revenue per user (ARPU) is estimated to reach €265.10, highlighting the potential profitability of the market.
In terms of global comparison, in China is projected to generate the highest revenue in the Quick Commerce market, amounting to €73,900.00m in 2024.
This exemplifies in China's dominance in the Quick Commerce market sector within the global market landscape.
Despite its global reach, the quick commerce market in the United States remains highly competitive and saturated with numerous players vying for market share.
The Quick Commerce market focuses on online grocery delivery services that provide customers with last-mile delivery (Instacart), or operate ghost stores where product selection is limited but delivery time is faster (e.g. Gorillas, Getir and Glovo). In this case, the platform handles the delivery process. This also includes grocery delivery platforms where delivery is advertised under 3 hours, although, most players advertise to deliver in under 30 minutes.
Revenue figures refer to Gross Merchandise Value (GMV). User and revenue figures represent B2C services.
Online grocery orders where the advertised delivery time is under 3 hours
Companies typically operate their own small stores (dark/cloud stores)
Online orders where a personal shopper picks and delivers grocery items (e.g., Instacart)
Online meal order and delivery both carried out by a platform (e.g. Deliveroo)
As consumer trends turn towards ultra-convenience and consumer demands grow, Quick Commerce grocery start-up’s growth exploded. At the end of 2021, Getir, Flink, and Gorillas dominated the European markets, having a total of more than 350 locations. But as demand slows down, we see these player scale back operations. With this, we are also seeing more acquisitions between Meal Delivery players and instant grocery players such as Delivery Hero’s purchase of a majority stake in Glovo.
China leads the quick commerce market of Online Grocery Delivery owing its growth to the rapid increase of internet users, established players, and a mature digital market. Players like MissFresh, and Meituan dominate the market.
The data encompasses B2C enterprises. Figures are based on Gross Merchandise Value (GMV) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.
Modeling approach / Market size:
Market sizes are determined through a bottom-up approach, building on predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, urban population, usage of key players, and attitudes toward online services.
The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.
Key Market Indicators
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