Digital Advertising - Worldwide

  • Worldwide
  • Ad spending in the Digital Advertising market is projected to reach €684.10bn in 2023.
  • The market's largest segment is Search Advertising with a market volume of €289.50bn in 2023.
  • In global comparison, most ad spending will be generated in the United States (€290.10bn in 2023).
  • The average ad spending per user in the Search Advertising segment is projected to amount to €54.29 in 2023.
  • In the Digital Advertising market, 69% of total ad spending will be generated through mobile in 2027.
  • In the Digital Advertising market, 89% of the Digital Advertising revenue will be generated through programmatic advertising in 2027.
 
 
 
 
 
 
 
 
Veuillez patienter