Digital Advertising

Ad spending in the Digital Advertising market is projected to reach €382,165m in 2021.
The market's largest segment is Search Advertising with a market volume of €150,098m in 2021.
In global comparison, most ad spending will be generated in the United States (€156,287m in 2021).
The average ad spending per user in the Search Advertising segment is projected to amount to €30.47 in 2021.
In the Digital Advertising market, 68% of total ad spending will be generated through mobile in 2025.
The Digital Advertising market is expected to show an ad spending growth of 0.00 in the programmatic segment in 2022.
In the Digital Advertising market, 85% of the Digital Advertising revenue will be generated through programmatic advertising in 2025.