Digital Markets

Digital Advertising

Worldwide
  • Ad spending in the Digital Advertising market is projected to reach €468.50bn in 2022.
  • The market's largest segment is Search Advertising with a market volume of €168.30bn in 2022.
  • In global comparison, most ad spending will be generated in the United States (€192.70bn in 2022).
  • The average ad spending per user in the Social Media Advertising segment is projected to amount to €36.61 in 2022.
  • In the Digital Advertising market, 70% of total ad spending will be generated through mobile in 2026.
  • In the Digital Advertising market, 86% of the Digital Advertising revenue will be generated through programmatic advertising in 2026.
 
 
 
 
 
 
 
 
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