Digital Health - Worldwide

  • Worldwide
  • The Digital Health market worldwide is expected to reach a projected revenue of €159.90bn by 2023.
  • It is also anticipated to exhibit an annual growth rate (CAGR 2023-2028) of 10.75%, resulting in a projected market volume of €266.40bn by 2028.
  • The average revenue per user (ARPU) is estimated to be €54,260.00k.
  • When compared globally, in China is projected to generate the highest revenue in the Digital Health market, with €43,360.00m in 2023.
  • The Digital Fitness & Well-Being segment holds the largest market share, with a total revenue value of €78.19bn in 2023.
  • The Digital Health market, which encompasses various aspects of healthcare and technology, is experiencing significant growth and presents numerous opportunities for businesses worldwide.
  • Worldwide, the digital health market is experiencing a surge in telemedicine adoption due to the convenience and accessibility it offers for remote patient consultations.

Key regions: United States, China, Japan, Asia, Europe

Comparaison de régions

Analyst Opinion

The Digital Health market encompasses a broad scope of technologies that range from mobile health apps to connected wearable devices to telemedicine. The ubiquitous use of the internet and smartphones along with the shifting tendency towards healthier lifestyles and increased well-being have sparked a significant growth in this market. The COVID-19 pandemic has positively accelerated growth in the Digital Health market by making healthcare and self-monitoring of health conditions more accessible to public. With Digital therapeutics slowing becoming mainstream with regulatory approvals and reimbursement routes established, this market is estimated to significantly grow in the coming years.


Data coverage:

The data encompasses B2C enterprises. Figures are based on revenues and user data of relevant mobile applications and consumer electronics companies.

Modeling approach / Market size:

Market sizes are determined through a combined top-down and bottom-up approach, building on a specific rationale for each market segment. As a basis for evaluating markets, we use annual financial reports of key players, industry reports, third-party reports, and survey results from primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, population, internet penetration, smartphone penetration, consumer spending, and healthcare spending. This data helps us estimate the market size for each country individually.


In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption.

Additional notes:

The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war is considered at a country-specific level.

Vue d’ensemble

  • Revenue
  • Analyst Opinion
  • Users
  • Global Comparison
  • Methodology
  • Key Market Indicators
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