The online gambling market includes various forms of online wagering activities, such as online sports betting, online casino games, and online lottery games. The regulations vary by country, with some countries allowing all forms of online gambling, while others restrict certain types (i.e., Australia's ban on online casinos and interactive games). However, in general, the market is dominated by a few large operators who offer a wide range of online gambling services to customers around the world.
Online betting involves placing bets on various sports events, such as football, basketball, and horse racing, while online casino games include a range of traditional casino games, such as poker, blackjack, and roulette, that can be played over the internet. Online lottery games involve purchasing tickets for various lotteries, such as national and international lotteries, over the internet.
Data includes revenue figures in Gross Gambling Revenue (GGR), which is the total amount of bets placed by customers minus the amount paid out in winnings, Users, average revenue per user (ARPU), user penetration rate, and online and offline shares of the total gambling market. User and revenue figures represent B2C services.
Online casinos such as Tipico games
Online sports betting such as Bet365
Online poker rooms such as Pokerstars
Online lottery such as Lottoland
Offline gambling activities such as betshops or land-based casinos
Illegal gambling websites and activities
Online trading, investing, or other financial activities that involve a risk of loss
The Online Gambling market in Germany has been experiencing significant growth in recent years. Customer preferences, trends in the market, local special circumstances, and underlying macroeconomic factors have all contributed to this development. Customer preferences in Germany have shifted towards online gambling due to several reasons. Firstly, the convenience and accessibility of online platforms have made it easier for people to participate in gambling activities from the comfort of their own homes. Additionally, the wide variety of games and betting options available online cater to a diverse range of customer preferences, attracting a larger customer base. Furthermore, the increasing popularity of mobile devices has made it even more convenient for individuals to engage in online gambling on the go. Trends in the market have also played a significant role in the growth of the Online Gambling market in Germany. The rise of online casinos and sports betting platforms has provided consumers with more options and opportunities to engage in gambling activities. The integration of advanced technologies, such as virtual reality and live streaming, has enhanced the overall gambling experience, attracting more customers. Moreover, the introduction of innovative payment methods, such as cryptocurrency and digital wallets, has made it easier for individuals to deposit and withdraw funds, further driving the growth of the market. Local special circumstances in Germany have contributed to the development of the Online Gambling market. The country has a strong economy and a high standard of living, which allows individuals to have disposable income for leisure activities, including gambling. Additionally, Germany has a well-developed internet infrastructure, ensuring reliable and high-speed internet connections for online gambling platforms. Furthermore, the strict regulations and licensing requirements in the country ensure that online gambling operators adhere to strict standards, providing a safe and secure environment for customers. Underlying macroeconomic factors have also influenced the growth of the Online Gambling market in Germany. The overall growth of the digital economy and the increasing acceptance of online transactions have created a favorable environment for the online gambling industry. Additionally, the increasing penetration of smartphones and the availability of affordable internet plans have made online gambling more accessible to a larger portion of the population. Furthermore, the growing popularity of e-sports and virtual sports has contributed to the expansion of the online gambling market, as these activities often involve betting and wagering. In conclusion, the Online Gambling market in Germany has experienced significant growth due to customer preferences, trends in the market, local special circumstances, and underlying macroeconomic factors. The convenience of online platforms, the variety of games and betting options, and the integration of advanced technologies have attracted more customers. The strong economy, well-developed internet infrastructure, and strict regulations have provided a conducive environment for the market to thrive. Additionally, the growth of the digital economy, the increasing acceptance of online transactions, and the popularity of e-sports and virtual sports have further fueled the expansion of the market.
The data encompasses B2C enterprises. Figures are based on Gross Gambling Revenue (GGR) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.
Modeling approach / Market size:
Market sizes are determined through a bottom-up approach, building on predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies, and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, the urban population, the usage of key players, and attitudes toward online services.
The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.
Key Market Indicators
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