Online Gambling - Asia

  • Asia
  • Revenue in the Online Gambling market is projected to reach €11.03bn in 2024.
  • Revenue is expected to show an annual growth rate (CAGR 2024-2028) of 5.70%, resulting in a projected market volume of €13.77bn by 2028.
  • The Online Sports Betting market has a projected market volume of €7.16bn in 2024.
  • In global comparison, most revenue will be generated in the United States (€21,360.00m in 2024).
  • The average revenue per user (ARPU) in the Online Gambling market is projected to amount to €314.40 in 2024.
  • In the Online Gambling market, the number of users is expected to amount to 43.4m users by 2028.
  • User penetration in the Online Gambling market will be at 0.8% in 2024.

Key regions: United States, Asia, Japan, Germany, South Korea

Comparaison de régions

Analyst Opinion

The Online Gambling market in Asia has been experiencing significant growth in recent years, driven by changing customer preferences and the increasing availability of online gambling platforms.

Customer preferences:
One of the key factors driving the growth of the Online Gambling market in Asia is the increasing preference for online gambling among customers. The convenience and accessibility of online gambling platforms have attracted a large number of customers who are looking for a convenient way to enjoy their favorite casino games or place bets on sports events. Additionally, the availability of a wide range of games and betting options on online platforms has also contributed to the growing popularity of online gambling in Asia.

Trends in the market:
One of the major trends in the Online Gambling market in Asia is the increasing adoption of mobile gambling. With the rapid growth of smartphone penetration in the region, more and more customers are using their mobile devices to access online gambling platforms. This trend has led to the development of mobile gambling apps and optimized websites that offer a seamless and user-friendly gambling experience on mobile devices. Another trend in the market is the growing popularity of live dealer games. Live dealer games provide customers with a more immersive and interactive gambling experience, as they can play against real dealers and interact with other players in real-time. This trend has been particularly popular in countries like China and Japan, where there is a strong demand for realistic and engaging gambling experiences.

Local special circumstances:
In some countries in Asia, such as Singapore and Macau, the development of the Online Gambling market has been influenced by local regulations and special circumstances. For example, in Singapore, online gambling is heavily regulated and only a limited number of operators are allowed to offer online gambling services. This has created a more controlled and regulated market environment, which has both advantages and disadvantages for the industry. In Macau, the development of the Online Gambling market has been shaped by the presence of land-based casinos. While online gambling is legal in Macau, the market is dominated by the land-based casino industry, which has a strong influence on the development and regulation of online gambling in the region.

Underlying macroeconomic factors:
The growth of the Online Gambling market in Asia is also influenced by underlying macroeconomic factors. The increasing disposable income and rising middle-class population in many Asian countries have contributed to the growing demand for online gambling services. Additionally, the expansion of internet infrastructure and the increasing internet penetration rate in the region have made it easier for customers to access online gambling platforms. In conclusion, the Online Gambling market in Asia is experiencing significant growth due to changing customer preferences, the adoption of mobile gambling, and the popularity of live dealer games. Local regulations and special circumstances in some countries have also shaped the development of the market. Furthermore, underlying macroeconomic factors such as increasing disposable income and internet penetration have contributed to the growth of the industry.


Data coverage:

The data encompasses B2C enterprises. Figures are based on Gross Gambling Revenue (GGR) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.

Modeling approach / Market size:

Market sizes are determined through a bottom-up approach, building on predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies, and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.


In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, the urban population, the usage of key players, and attitudes toward online services.

Additional notes:

The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.

Vue d’ensemble

  • Revenue
  • Analyst Opinion
  • Users
  • Global Comparison
  • Methodology
  • Key Market Indicators
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