Online Sports Betting - Asia

  • Asia
  • Revenue in the Online Sports Betting market is projected to reach €7.16bn in 2024.
  • Revenue is expected to show an annual growth rate (CAGR 2024-2028) of 5.91%, resulting in a projected market volume of €9.01bn by 2028.
  • In the Online Sports Betting market, the number of users is expected to amount to 37.8m users by 2028.
  • User penetration will be 0.7% in 2024 and is expected to hit 0.8% by 2028.
  • The average revenue per user (ARPU) is expected to amount to €238.50.
  • In global comparison, most revenue will be generated in Australia (€9,048.00m in 2024).
  • With a projected rate of 48.9%, the user penetration in the Online Sports Betting market is highest in Canada.

Key regions: Brazil, Germany, Japan, Europe, South Korea

Comparaison de régions

Analyst Opinion

The Online Sports Betting market in Asia has been experiencing significant growth in recent years, driven by a combination of customer preferences, market trends, local special circumstances, and underlying macroeconomic factors.

Customer preferences:
Asian customers have shown a growing interest in online sports betting due to several factors. Firstly, the convenience of being able to place bets from the comfort of their own homes or on the go through mobile devices has made online sports betting increasingly popular. Additionally, the wide variety of sports and betting options available online caters to the diverse interests of Asian customers. Furthermore, the ability to access real-time updates and live streaming of sporting events enhances the overall betting experience and increases customer engagement.

Trends in the market:
One of the key trends in the Asian online sports betting market is the increasing adoption of mobile betting platforms. With the widespread use of smartphones and the availability of mobile apps, customers can now place bets anytime and anywhere. This trend is further fueled by the growing popularity of live betting, where customers can place bets on ongoing matches or events in real-time. The rise of esports has also contributed to the growth of online sports betting in Asia, as customers can now bet on professional gaming tournaments and competitions.

Local special circumstances:
Various countries in Asia have their own unique circumstances that have influenced the development of the online sports betting market. For example, in countries where traditional forms of gambling are heavily regulated or prohibited, such as China and South Korea, online sports betting provides an alternative for customers to engage in gambling activities. In countries with a strong sports culture, such as India and Japan, the popularity of online sports betting is driven by the passion for sports and the desire to support their favorite teams or players.

Underlying macroeconomic factors:
The growth of the online sports betting market in Asia is also influenced by underlying macroeconomic factors. The increasing internet penetration and smartphone adoption rates in the region have expanded the potential customer base for online sports betting platforms. Additionally, the rising disposable incomes and middle-class population in many Asian countries have led to an increase in leisure spending, including online gambling. Furthermore, the relaxation of gambling regulations in certain countries, such as the Philippines and Cambodia, has created a more favorable environment for the online sports betting industry to thrive. In conclusion, the Online Sports Betting market in Asia has seen significant growth due to customer preferences for convenience and variety, market trends such as mobile betting and live betting, local special circumstances in different countries, and underlying macroeconomic factors such as internet penetration and disposable incomes. As these factors continue to evolve, the online sports betting market in Asia is expected to further expand and innovate to meet the demands of customers in the region.


Data coverage:

The data encompasses B2C enterprises. Figures are based on Gross Gambling Revenue (GGR) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.

Modeling approach / Market size:

Market sizes are determined through a bottom-up approach, building on predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies, and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.


In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, the urban population, the usage of key players, and attitudes toward online services.

Additional notes:

The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.

Vue d’ensemble

  • Revenue
  • Analyst Opinion
  • Users
  • Global Comparison
  • Methodology
  • Key Market Indicators
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