Online University Education - Asia

  • Asia
  • Revenue in the Online University Education market is projected to reach €10.70bn in 2024.
  • Revenue is expected to show an annual growth rate (CAGR 2024-2028) of 9.42%, resulting in a projected market volume of €15.34bn by 2028.
  • In the Online University Education market, the number of users is expected to amount to 20.0m users by 2028.
  • User penetration will be 0.3% in 2024 and is expected to hit 0.4% by 2028.
  • The average revenue per user (ARPU) is expected to amount to €0.82k.
  • In global comparison, most revenue will be generated in the United States (€76.31bn in 2024).
  • With a projected rate of 2.3%, the user penetration in the Online University Education market is highest in the United States.

Key regions: Germany, China, United States, South Korea, Europe

Comparaison de régions

Analyst Opinion

The Online University Education market in Asia is experiencing significant growth and development.

Customer preferences:
Customers in Asia are increasingly turning to online education as a convenient and flexible way to pursue higher education. Online university education offers students the opportunity to access high-quality education from reputable institutions without the need to physically attend a traditional campus. This is particularly appealing to individuals who are working or have other commitments that make attending a physical university difficult. Additionally, online education allows students to learn at their own pace and provides access to a wide range of courses and programs.

Trends in the market:
One of the key trends in the online university education market in Asia is the increasing number of partnerships between online education providers and traditional universities. These partnerships allow online education providers to offer courses and programs that are accredited by reputable universities, giving students the assurance that their qualifications will be recognized in the job market. This trend is also beneficial for traditional universities as it allows them to reach a wider audience and expand their educational offerings. Another trend in the market is the growing adoption of technology in online education. Advancements in technology, such as virtual reality and artificial intelligence, are being utilized to enhance the online learning experience. These technologies can create immersive and interactive learning environments, making online education more engaging and effective. Additionally, the use of data analytics and machine learning algorithms can help personalize the learning experience for individual students, providing them with tailored content and support.

Local special circumstances:
Asia is a diverse region with varying levels of educational infrastructure and access. Online university education can help bridge the gap in educational opportunities, particularly in countries with limited access to traditional higher education institutions. Online education can also cater to the specific needs and preferences of different Asian cultures and languages, offering courses and programs in local languages and incorporating cultural elements into the curriculum.

Underlying macroeconomic factors:
Several macroeconomic factors are driving the growth of the online university education market in Asia. The region is experiencing rapid economic growth, resulting in a growing middle class with increased disposable income. As a result, more individuals are seeking higher education to improve their job prospects and increase their earning potential. Additionally, advancements in technology and internet connectivity have made online education more accessible and affordable, further fueling the demand for online university education in Asia. In conclusion, the Online University Education market in Asia is growing due to customer preferences for convenience and flexibility, trends such as partnerships with traditional universities and the adoption of technology, local special circumstances that cater to diverse educational needs, and underlying macroeconomic factors such as economic growth and technological advancements. This market is expected to continue to expand as more individuals in Asia recognize the benefits and opportunities offered by online education.


Data coverage:

The data encompasses B2C enterprises. Figures are based on Gross Merchandise Value (GMV) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.

Modeling approach / Market size:

Market sizes are determined through a bottom-up approach, building on predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.


In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, urban population, usage of key players, and attitudes toward online services.

Additional notes:

The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.

Vue d’ensemble

  • Revenue
  • Analyst Opinion
  • Users
  • Global Comparison
  • Methodology
  • Key Market Indicators
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