Online Learning Platforms - Asia

  • Asia
  • Revenue in the Online Learning Platforms market is projected to reach €45.05bn in 2024.
  • Revenue is expected to show an annual growth rate (CAGR 2024-2028) of 2.88%, resulting in a projected market volume of €50.47bn by 2028.
  • In the Online Learning Platforms market, the number of users is expected to amount to 0.7bn users by 2028.
  • User penetration will be 12.1% in 2024 and is expected to hit 14.0% by 2028.
  • The average revenue per user (ARPU) is expected to amount to €81.81.
  • In global comparison, most revenue will be generated in China (€37,650.00m in 2024).
  • With a projected rate of 21.0%, the user penetration in the Online Learning Platforms market is highest in China.

Key regions: Germany, Brazil, Japan, South Korea, India

Comparaison de régions

Analyst Opinion

The Online Learning Platforms market in Asia is experiencing significant growth and development.

Customer preferences:
Customers in Asia are increasingly turning to online learning platforms as a convenient and flexible way to acquire new skills and knowledge. The fast-paced nature of the Asian market, coupled with the increasing demand for lifelong learning, has led to a surge in the popularity of online learning platforms. Additionally, the COVID-19 pandemic has accelerated the adoption of online learning platforms as traditional educational institutions shifted to remote learning.

Trends in the market:
One of the key trends in the online learning platforms market in Asia is the rise of localized platforms. As each country in Asia has its own unique language and cultural context, there is a growing demand for online learning platforms that cater specifically to the needs of local learners. These localized platforms offer courses and content in local languages, making it more accessible and relevant to the target audience. Another trend in the market is the increasing popularity of skill-based courses. With the rapid technological advancements and changing job market in Asia, there is a growing demand for courses that focus on developing specific skills. Online learning platforms are capitalizing on this trend by offering a wide range of skill-based courses, ranging from coding and digital marketing to data analysis and entrepreneurship.

Local special circumstances:
Asia is a diverse region with varying levels of internet penetration and access to technology. While countries like South Korea and Singapore have high internet penetration rates, countries like India and Indonesia still face challenges in terms of internet connectivity. This digital divide poses a challenge for online learning platforms in reaching a wider audience. However, with the increasing affordability of smartphones and the rollout of 5G networks in some countries, the accessibility of online learning platforms is expected to improve in the coming years.

Underlying macroeconomic factors:
The economic growth in Asia has led to an increase in disposable income, allowing more individuals to invest in personal development and education. In addition, the rising youth population in many Asian countries is driving the demand for online learning platforms. The younger generation is more tech-savvy and open to embracing new ways of learning, making them a key target market for online learning platforms. Furthermore, the increasing focus on digitalization and innovation in the Asian market is creating opportunities for online learning platforms. Governments and educational institutions are recognizing the importance of digital skills and are investing in initiatives to promote online learning. This supportive ecosystem is fueling the growth of the online learning platforms market in Asia. In conclusion, the Online Learning Platforms market in Asia is experiencing significant growth due to customer preferences for convenience and flexibility, as well as the increasing demand for lifelong learning. The rise of localized platforms and skill-based courses, along with the underlying macroeconomic factors of economic growth and digitalization, are driving the development of the market. Despite challenges related to internet connectivity, the accessibility of online learning platforms is expected to improve in the coming years, further fueling the growth of the market in Asia.


Data coverage:

The data encompasses B2C enterprises. Figures are based on Gross Merchandise Value (GMV) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.

Modeling approach / Market size:

Market sizes are determined through a bottom-up approach, building on predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.


In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, urban population, usage of key players, and attitudes toward online services.

Additional notes:

The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.

Vue d’ensemble

  • Revenue
  • Analyst Opinion
  • Users
  • Global Comparison
  • Methodology
  • Key Market Indicators
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