Online Lottery - Asia

  • Asia
  • Revenue in the Online Lottery market is projected to reach €0.69bn in 2024.
  • Revenue is expected to show an annual growth rate (CAGR 2024-2028) of 5.97%, resulting in a projected market volume of €0.87bn by 2028.
  • In the Online Lottery market, the number of users is expected to amount to 8.4m users by 2028.
  • User penetration will be 0.1% in 2024 and is expected to hit 0.2% by 2028.
  • The average revenue per user (ARPU) is expected to amount to €103.50.
  • In global comparison, most revenue will be generated in the United States (€5,326.00m in 2024).
  • With a projected rate of 6.5%, the user penetration in the Online Lottery market is highest in South Korea.

Key regions: Asia, Japan, South Korea, United States, Europe

Comparaison de régions

Analyst Opinion

The Online Lottery market in Asia has seen significant growth in recent years, driven by changing customer preferences, emerging trends in the market, and local special circumstances.

Customer preferences:
Customers in Asia have increasingly turned to online lottery platforms due to the convenience and accessibility they offer. Online lottery allows customers to participate in various games and draws from the comfort of their own homes, eliminating the need to visit physical lottery outlets. Additionally, online platforms often provide a wider range of lottery options and larger jackpots, attracting customers who are seeking bigger prizes.

Trends in the market:
One prominent trend in the Asian online lottery market is the growing popularity of mobile lottery apps. With the widespread adoption of smartphones and increasing internet penetration, mobile apps have become the preferred method of accessing online lottery platforms. These apps offer a seamless and user-friendly experience, allowing customers to easily purchase tickets, check results, and receive notifications. The convenience and accessibility of mobile apps have contributed to the overall growth of the online lottery market in Asia. Another trend in the market is the emergence of blockchain technology in the online lottery sector. Blockchain technology provides transparency and security, addressing concerns related to fairness and trust in lottery draws. By leveraging blockchain, online lottery platforms can offer provably fair draws, ensuring that the outcomes are tamper-proof and verifiable. This trend has gained traction in Asia, as customers seek more transparent and trustworthy online lottery experiences.

Local special circumstances:
Asia is a diverse region with varying regulations and cultural attitudes towards gambling. Some countries have strict regulations on gambling, including online lottery, while others have more relaxed policies. These varying regulations and attitudes impact the development of the online lottery market in each country. In countries where online lottery is legal and regulated, the market has witnessed significant growth. However, in countries with stricter regulations, the market may face challenges in terms of expansion and customer acquisition.

Underlying macroeconomic factors:
The growth of the online lottery market in Asia is also influenced by underlying macroeconomic factors. Economic development, rising disposable incomes, and increasing internet penetration are key drivers of market growth. As economies in Asia continue to grow and more people gain access to the internet, the potential customer base for online lottery expands. Additionally, the increasing popularity of online payment methods and digital wallets has made it easier for customers to participate in online lottery activities, further fueling market growth. In conclusion, the Online Lottery market in Asia is experiencing significant growth due to changing customer preferences, emerging trends in the market, local special circumstances, and underlying macroeconomic factors. The convenience and accessibility of online platforms, the popularity of mobile apps, the adoption of blockchain technology, varying regulations and attitudes towards gambling, and economic development are all contributing to the development of the market in Asia.


Data coverage:

The data encompasses B2C enterprises. Figures are based on Gross Gambling Revenue (GGR) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.

Modeling approach / Market size:

Market sizes are determined through a bottom-up approach, building on predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies, and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.


In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, the urban population, the usage of key players, and attitudes toward online services.

Additional notes:

The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.

Vue d’ensemble

  • Revenue
  • Analyst Opinion
  • Users
  • Global Comparison
  • Methodology
  • Key Market Indicators
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