Online Lottery - Japan

  • Japan
  • Revenue in the Online Lottery market is projected to reach €87.30m in 2024.
  • Revenue is expected to show an annual growth rate (CAGR 2024-2028) of 5.88%, resulting in a projected market volume of €109.70m by 2028.
  • In the Online Lottery market, the number of users is expected to amount to 2.9m users by 2028.
  • User penetration will be 1.9% in 2024 and is expected to hit 2.4% by 2028.
  • The average revenue per user (ARPU) is expected to amount to €36.17.
  • In global comparison, most revenue will be generated in the United States (€5,326.00m in 2024).
  • With a projected rate of 6.5%, the user penetration in the Online Lottery market is highest in South Korea.

Key regions: Asia, Japan, South Korea, United States, Europe

Comparaison de régions

Analyst Opinion

The Online Lottery market in Japan has been experiencing significant growth in recent years.

Customer preferences:
Japanese consumers have shown a growing interest in online lottery platforms due to several factors. Firstly, the convenience and accessibility of online lottery platforms have made it easier for consumers to participate in lottery games from the comfort of their own homes. This eliminates the need to physically visit a lottery retailer, saving time and effort. Additionally, online platforms often offer a wider variety of lottery games, providing consumers with more options and increasing their chances of winning. The ability to purchase tickets and check results online also appeals to the tech-savvy Japanese population who are accustomed to conducting various activities online.

Trends in the market:
One of the key trends in the online lottery market in Japan is the increasing popularity of mobile lottery apps. With the widespread use of smartphones in Japan, mobile apps have become a convenient and preferred method for consumers to participate in lottery games. These apps offer a seamless user experience, allowing consumers to easily purchase tickets, check results, and receive notifications about upcoming draws. The convenience and portability of mobile apps have contributed to the growth of the online lottery market in Japan. Another trend in the market is the introduction of innovative lottery games and features. Online lottery platforms are constantly evolving to attract and retain customers. This includes the introduction of new lottery games with unique themes and gameplay mechanics. Additionally, some platforms offer special features such as syndicate play, where players can pool their resources and increase their chances of winning. These innovations help to keep the online lottery market in Japan exciting and engaging for consumers.

Local special circumstances:
Japan has a long-standing tradition of lottery games, with the national lottery being introduced in 1945. Lottery games are widely accepted and enjoyed by the Japanese population. The online lottery market in Japan has capitalized on this existing consumer interest and expanded the reach of lottery games through digital platforms. The familiarity and acceptance of lottery games in Japan have contributed to the growth of the online lottery market.

Underlying macroeconomic factors:
The growth of the online lottery market in Japan can also be attributed to various macroeconomic factors. Japan has a high internet penetration rate, with a large percentage of the population having access to the internet. This provides a strong foundation for the online lottery market to thrive. Additionally, Japan has a stable economy and a high standard of living, which allows consumers to have disposable income to spend on leisure activities such as lottery games. The combination of these factors has created a favorable environment for the growth of the online lottery market in Japan. In conclusion, the Online Lottery market in Japan has experienced significant growth due to customer preferences for convenience and accessibility, the introduction of innovative games and features, the existing tradition of lottery games in Japan, and favorable macroeconomic factors. The increasing popularity of mobile lottery apps and the constant evolution of online platforms have contributed to the expansion of the market. With these trends and circumstances in place, the online lottery market in Japan is expected to continue its growth trajectory in the coming years.


Data coverage:

The data encompasses B2C enterprises. Figures are based on Gross Gambling Revenue (GGR) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.

Modeling approach / Market size:

Market sizes are determined through a bottom-up approach, building on predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies, and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.


In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, the urban population, the usage of key players, and attitudes toward online services.

Additional notes:

The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.

Vue d’ensemble

  • Revenue
  • Analyst Opinion
  • Users
  • Global Comparison
  • Methodology
  • Key Market Indicators
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