Online University Education - Japan

  • Japan
  • Revenue in the Online University Education market is projected to reach €3.32bn in 2024.
  • Revenue is expected to show an annual growth rate (CAGR 2024-2028) of 11.33%, resulting in a projected market volume of €5.10bn by 2028.
  • In the Online University Education market, the number of users is expected to amount to 0.8m users by 2028.
  • User penetration will be 0.5% in 2024 and is expected to hit 0.7% by 2028.
  • The average revenue per user (ARPU) is expected to amount to €5.77k.
  • In global comparison, most revenue will be generated in the United States (€76.31bn in 2024).
  • With a projected rate of 2.3%, the user penetration in the Online University Education market is highest in the United States.

Key regions: Germany, China, United States, South Korea, Europe

Comparaison de régions

Analyst Opinion

The Online University Education market in Japan is experiencing significant growth and development.

Customer preferences:
Japanese students are increasingly turning to online education for its convenience and flexibility. Online courses allow students to study at their own pace and from the comfort of their own homes. This is particularly appealing to working professionals who are looking to enhance their skills or pursue further education while maintaining their jobs. Additionally, online education provides access to a wider range of courses and programs that may not be available locally.

Trends in the market:
One of the key trends in the Online University Education market in Japan is the increasing number of partnerships between online education providers and traditional universities. These partnerships allow universities to expand their reach and offer online courses to a larger student base. It also helps online education providers gain credibility and recognition by associating themselves with established institutions. Another trend is the growing popularity of Massive Open Online Courses (MOOCs). MOOCs provide free or low-cost access to high-quality educational content from top universities around the world. This trend is driven by the desire for lifelong learning and the availability of technology that enables easy access to online courses.

Local special circumstances:
Japan has a highly educated population with a strong emphasis on academic achievement. However, traditional education in Japan is often rigid and focused on rote memorization. Online education provides an alternative learning experience that encourages critical thinking, creativity, and problem-solving skills. This is particularly appealing to students who are looking for a more interactive and engaging learning environment. Additionally, Japan has a rapidly aging population and a declining birth rate, which has led to a decrease in the number of young people entering higher education. Online education offers a solution to this demographic challenge by providing opportunities for lifelong learning and retraining for the existing workforce.

Underlying macroeconomic factors:
The Online University Education market in Japan is also influenced by macroeconomic factors. The Japanese government has recognized the importance of online education in addressing the country's educational needs and has implemented policies to support its growth. For example, the Ministry of Education, Culture, Sports, Science and Technology has launched initiatives to promote the development and use of online educational resources. Additionally, the COVID-19 pandemic has accelerated the adoption of online education as traditional schools and universities were forced to close temporarily. This has further highlighted the benefits and potential of online education in Japan. In conclusion, the Online University Education market in Japan is experiencing growth and development due to customer preferences for convenience and flexibility, partnerships between online education providers and traditional universities, the popularity of MOOCs, the need for alternative learning experiences, and government support. These factors, along with the underlying macroeconomic factors, are driving the expansion of online education in Japan.


Data coverage:

The data encompasses B2C enterprises. Figures are based on Gross Merchandise Value (GMV) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.

Modeling approach / Market size:

Market sizes are determined through a bottom-up approach, building on predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.


In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, urban population, usage of key players, and attitudes toward online services.

Additional notes:

The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.

Vue d’ensemble

  • Revenue
  • Analyst Opinion
  • Users
  • Global Comparison
  • Methodology
  • Key Market Indicators
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