App - Japan

  • Japan
  • The App market in Japan is expected to experience significant growth in the coming years.
  • By 2022, the total revenue is projected to reach ¥€29.49bn.
  • This represents a substantial increase in revenue for the country's app market.
  • Furthermore, the market is expected to maintain a steady growth rate, with a Compound Annual Growth Rate (CAGR 2022-2027) of 7.91%.
  • This growth rate is anticipated to propel the market volume to ¥€40.66bn by 2027.
  • Within the App market, in-app purchase (IAP) revenue is projected to reach ¥€22.52bn in 2022.
  • This revenue is generated through purchases made within the app, such as additional features or virtual goods.
  • Paid app revenue is also expected to contribute to the market's growth, projected to reach ¥€0.26bn in 2022.
  • This revenue is generated through the sale of paid applications within the market.
  • Additionally, advertising revenue is projected to play a significant role in the app market, with an estimated revenue of ¥€6.72bn in 2022.
  • This revenue is generated through advertisements displayed within the apps.
  • The number of downloads in the App market is projected to reach 2,358.00m downloads in 2022.
  • This highlights the popularity and widespread use of mobile applications among users in Japan.
  • The average revenue per download is currently expected to amount to ¥€12.51.
  • This figure represents the average amount of revenue generated from each individual download in the App market.
  • When compared globally, it is worth noting that in China generates the highest revenue in the App market, with an estimated revenue of ¥€154.60bn in 2022.
  • This indicates the significant market size and potential in in China's app industry.
  • Overall, the App market in Japan is poised for substantial growth, with increasing revenue and a steady rise in market volume.
  • This presents various opportunities for app developers and businesses aiming to capitalize on the country's growing digital landscape.

Key regions: China, United States, Europe, Germany, Asia

Comparaison de régions


Data coverage:

The data encompasses B2C enterprises. Figures are based on revenue from in-app purchases, revenue from the purchase of apps, and revenue from advertising, as well as the number of downloads for each app category.

Modeling approach:

Market sizes are determined through a bottom-up approach, building on a specific rationale for each market segment. As a basis for evaluating markets, we use market data from independent databases and third-party sources, current trends, and reported performance indicators of top market players. In addition, we use relevant key market indicators and data from country-specific associations, such as smartphone users and mobile broadband connections. This data helps us estimate the market size for each country individually.


In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption. The main drivers are GDP/capita, level of digitization, and consumer attitudes toward apps.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year in case market dynamics change.

Vue d’ensemble

  • Revenue
  • Downloads
  • Users
  • Key Players
  • Global Comparison
  • Methodology
  • Key Market Indicators
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