App - Japan

  • Japan
  • The App market in Japan is expected to experience significant growth in the coming years.
  • By 2022, the total revenue is projected to reach ¥€29.49bn.
  • This represents a substantial increase in revenue for the country's app market.
  • Furthermore, the market is expected to maintain a steady growth rate, with a Compound Annual Growth Rate (CAGR 2022-2027) of 7.60%.
  • This growth rate is anticipated to propel the market volume to ¥€39.74bn by 2027.
  • Within the App market, in-app purchase (IAP) revenue is projected to reach ¥€22.52bn in 2022.
  • This revenue is generated through purchases made within the app, such as additional features or virtual goods.
  • Paid app revenue is also expected to contribute to the market's growth, projected to reach ¥€0.26bn in 2022.
  • This revenue is generated through the sale of paid applications within the market.
  • Additionally, advertising revenue is projected to play a significant role in the app market, with an estimated revenue of ¥€6.72bn in 2022.
  • This revenue is generated through advertisements displayed within the apps.
  • The number of downloads in the App market is projected to reach 2,358.00m downloads in 2022.
  • This highlights the popularity and widespread use of mobile applications among users in Japan.
  • The average revenue per download is currently expected to amount to ¥€12.51.
  • This figure represents the average amount of revenue generated from each individual download in the App market.
  • When compared globally, it is worth noting that in China generates the highest revenue in the App market, with an estimated revenue of ¥€154.60bn in 2022.
  • This indicates the significant market size and potential in in China's app industry.
  • Overall, the App market in Japan is poised for substantial growth, with increasing revenue and a steady rise in market volume.
  • This presents various opportunities for app developers and businesses aiming to capitalize on the country's growing digital landscape.

Key regions: China, United States, Europe, Germany, Asia

 
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Comparaison de régions
 
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Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on revenue from in-app purchases, revenue from the purchase of apps, and revenue from advertising, as well as the number of downloads for each app category.

Modeling approach:

Market sizes are determined through a bottom-up approach, building on a specific rationale for each market segment. As a basis for evaluating markets, we use market data from independent databases and third-party sources, current trends, and reported performance indicators of top market players. In addition, we use relevant key market indicators and data from country-specific associations, such as smartphone users and mobile broadband connections. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption. The main drivers are GDP/capita, level of digitization, and consumer attitudes toward apps.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year in case market dynamics change.

Vue d’ensemble

  • Revenue
  • Downloads
  • Users
  • Key Players
  • Global Comparison
  • Methodology
  • Key Market Indicators
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