Casino Games - Japan

  • Japan
  • The revenue generated from the Casino Games market in Japan is projected to reach ¥€113.80m in 2022.
  • This represents a significant contribution to the overall market.
  • Looking ahead, it is expected that the revenue will continue to grow at an annual rate of 6.49% (CAGR 2022-2027), resulting in a projected market volume of ¥€146.60m by 2027.
  • In terms of revenue sources, the in-app purchase (IAP) revenue in the Casino Games market is projected to reach ¥€88.96m in 2022.
  • This highlights the strong engagement and monetization potential of this segment.
  • Additionally, the paid app revenue is expected to amount to ¥€17.02m in 2022, while advertising revenue is projected to reach ¥€7.79m in the same year.
  • These figures demonstrate the various avenues through which revenue is generated in the Casino Games market.
  • Furthermore, the number of downloads in the Casino Games market is projected to reach 24.99m downloads in 2022.
  • This indicates the popularity and widespread adoption of these games among users in Japan.
  • It is also worth noting that the average revenue per download is expected to be ¥€4.55.
  • This metric provides insights into the profitability and monetization efficiency of the Casino Games market in Japan.
  • In a global context, it is interesting to observe that in the United States generates the highest revenue in the Casino Games market, with a projected amount of €3,186.00m in 2022.
  • This highlights the dominance of the U.S.
  • market in terms of revenue generation within this industry.
  • Overall, the Casino Games market in Japan is expected to experience steady growth and contribute significantly to the overall gaming industry landscape.

Key regions: Asia, United States, Europe, South Korea, India

Comparaison de régions

Analyst Opinion

Since the start of Apple, Inc.'s App Store in 2008 with around 500 apps, mobile apps have come to dominate the digital economy and have quickly outpaced the demand for desktop applications. As of 2021, the Apple App Store and Google Play Store had more than 5 million apps combined. Because many apps from the West are not available in China, many new app stores have emerged there. Digital lifestyles around the world now depend on adopting mobile apps, especially when it comes to social networking. The games industry has also been thoroughly transformed by the app revolution and is demonstrated by the fact that the games category is the largest and highest-grossing app category.


Data coverage:

The data encompasses B2C enterprises. Figures are based on revenue from in-app purchases, revenue from the purchase of apps, and revenue from advertising, as well as the number of downloads for each app category.

Modeling approach:

Market sizes are determined through a bottom-up approach, building on a specific rationale for each market segment. As a basis for evaluating markets, we use market data from independent databases and third-party sources, current trends, and reported performance indicators of top market players. In addition, we use relevant key market indicators and data from country-specific associations, such as smartphone users and mobile broadband connections. This data helps us estimate the market size for each country individually.


In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption. The main drivers are GDP/capita, level of digitization, and consumer attitudes toward apps.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year in case market dynamics change.

Vue d’ensemble

  • Revenue
  • Market Shares
  • Downloads
  • Users
  • Analyst Opinion
  • Global Comparison
  • Methodology
  • Key Market Indicators
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