The online gambling market includes various forms of online wagering activities, such as online sports betting, online casino games, and online lottery games. The regulations vary by country, with some countries allowing all forms of online gambling, while others restrict certain types (i.e., Australia's ban on online casinos and interactive games). However, in general, the market is dominated by a few large operators who offer a wide range of online gambling services to customers around the world.
Online betting involves placing bets on various sports events, such as football, basketball, and horse racing, while online casino games include a range of traditional casino games, such as poker, blackjack, and roulette, that can be played over the internet. Online lottery games involve purchasing tickets for various lotteries, such as national and international lotteries, over the internet.
Data includes revenue figures in Gross Gambling Revenue (GGR), which is the total amount of bets placed by customers minus the amount paid out in winnings, Users, average revenue per user (ARPU), user penetration rate, and online and offline shares of the total gambling market. User and revenue figures represent B2C services.
Online casinos such as Tipico games
Online sports betting such as Bet365
Online poker rooms such as Pokerstars
Online lottery such as Lottoland
Offline gambling activities such as betshops or land-based casinos
Illegal gambling websites and activities
Online trading, investing, or other financial activities that involve a risk of loss
The Online Gambling market in Japan has been experiencing significant growth in recent years, driven by changing customer preferences, emerging trends in the market, local special circumstances, and underlying macroeconomic factors. Customer preferences in Japan have shifted towards online gambling due to its convenience and accessibility. With the increasing popularity of smartphones and improved internet connectivity, Japanese consumers are now able to access online gambling platforms anytime and anywhere. This has led to a rise in the number of online gambling participants in Japan. Trends in the market have also contributed to the development of the Online Gambling market in Japan. One prominent trend is the introduction of new and innovative online gambling products and services. Online casinos, sports betting platforms, and virtual reality gambling experiences are becoming more prevalent in the Japanese market. These new offerings attract a wider range of customers and provide a more immersive and engaging gambling experience. Another trend in the market is the integration of social elements into online gambling platforms. Japanese consumers are increasingly seeking social interactions and connections while gambling online. Online gambling operators have responded by incorporating features such as live chat, multiplayer games, and social media integration into their platforms. These social elements enhance the overall gambling experience and create a sense of community among players. Local special circumstances have also played a role in the development of the Online Gambling market in Japan. The Japanese government has been exploring the potential legalization of casino gambling in certain regions, such as the integrated resorts initiative. This has generated significant interest and excitement among both domestic and international gambling operators. The potential opening of new land-based casinos in Japan could further boost the online gambling market by creating a favorable regulatory environment and increasing overall gambling awareness and acceptance. Underlying macroeconomic factors have also contributed to the growth of the Online Gambling market in Japan. The Japanese economy has been experiencing steady growth, with rising disposable incomes and increased consumer spending. This has led to a greater willingness among Japanese consumers to allocate a portion of their income towards online gambling activities. Additionally, the government's efforts to promote tourism and attract foreign visitors have resulted in an influx of international tourists who may engage in online gambling while in Japan. In conclusion, the Online Gambling market in Japan is developing due to changing customer preferences, emerging trends in the market, local special circumstances, and underlying macroeconomic factors. The convenience and accessibility of online gambling, the introduction of new and innovative products and services, the integration of social elements, the potential legalization of casino gambling, and the favorable macroeconomic conditions all contribute to the growth and expansion of the market in Japan.
The data encompasses B2C enterprises. Figures are based on Gross Gambling Revenue (GGR) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.
Modeling approach / Market size:
Market sizes are determined through a bottom-up approach, building on predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies, and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, the urban population, the usage of key players, and attitudes toward online services.
The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.
Key Market Indicators
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