Music Events - Japan

  • Japan
  • Revenue in the Music Events market is projected to reach €1.10bn in 2024.
  • Revenue is expected to show an annual growth rate (CAGR 2024-2028) of 1.55%, resulting in a projected market volume of €1.17bn by 2028.
  • In the Music Events market, the number of users is expected to amount to 8.5m users by 2028.
  • User penetration will be 6.8% in 2024 and is expected to hit 7.0% by 2028.
  • The average revenue per user (ARPU) is expected to amount to €128.60.
  • In global comparison, most revenue will be generated in the United States (€15,750.00m in 2024).
  • With a projected rate of 25.8%, the user penetration in the Music Events market is highest in Denmark.

Key regions: India, Japan, Europe, China, Asia

Comparaison de régions

Analyst Opinion

The Music Events market in Japan has been experiencing significant growth in recent years, driven by changing customer preferences, emerging trends in the market, and local special circumstances.

Customer preferences:
Japanese consumers have shown a growing interest in attending music events, with a particular focus on live performances by both domestic and international artists. This can be attributed to the unique experience and emotional connection that live music offers. Additionally, the younger generation in Japan has a strong affinity for music and is more willing to spend on concert tickets and festival passes.

Trends in the market:
One of the key trends in the Music Events market in Japan is the rise of music festivals. These events attract a large number of attendees and often feature a diverse lineup of artists from various genres. Music festivals have become a popular way for fans to experience multiple performances in a single location, creating a sense of community and shared excitement. This trend has been fueled by the success of internationally renowned music festivals, which have inspired local organizers to create their own unique events. Another trend in the market is the increasing popularity of niche music events. While mainstream pop and rock concerts continue to draw large crowds, there has been a growing demand for more specialized genres such as EDM, hip-hop, and jazz. This trend reflects the diverse musical tastes of the Japanese audience and the desire for unique and immersive experiences.

Local special circumstances:
Japan has a rich musical heritage and a vibrant music industry, which contributes to the growth of the Music Events market. The country is known for producing talented artists across various genres, and this has created a strong fan base both domestically and internationally. Japanese music events often showcase local talent alongside international acts, providing a platform for emerging artists to gain exposure and build a dedicated following. Additionally, the Japanese government has been actively promoting the country as a tourist destination, and music events play a significant role in attracting international visitors. The popularity of Japanese music, anime, and pop culture has led to a surge in international tourists attending concerts and festivals in Japan, further driving the growth of the market.

Underlying macroeconomic factors:
The positive growth of the Music Events market in Japan can also be attributed to favorable macroeconomic conditions. The country has experienced a stable economy and a steady increase in disposable income, allowing consumers to allocate a larger portion of their budget towards entertainment and leisure activities. Furthermore, advancements in technology and social media have made it easier for event organizers to promote and sell tickets, reaching a wider audience and driving ticket sales. In conclusion, the Music Events market in Japan is witnessing significant growth due to changing customer preferences, emerging trends in the market, local special circumstances, and favorable macroeconomic conditions. The rise of music festivals, the popularity of niche events, Japan's musical heritage, and government initiatives to attract tourists all contribute to the thriving music events industry in Japan.


Data coverage:

The data encompasses B2C enterprises. Figures are based on Gross Merchandise Value (GMV) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.

Modeling approach / Market size:

Market sizes are determined through a bottom-up approach, building on predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.


In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, urban population, usage of key players, and attitudes toward online services.

Additional notes:

The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.

Vue d’ensemble

  • Revenue
  • Analyst Opinion
  • Users
  • Global Comparison
  • Methodology
  • Key Market Indicators
Veuillez patienter