Online Education - Japan

  • Japan
  • Revenue in the Online Education market is projected to reach €4.35bn in 2024.
  • Revenue is expected to show an annual growth rate (CAGR 2024-2028) of 9.48%, resulting in a projected market volume of €6.25bn by 2028.
  • The Online University Education market has a projected market volume of €3.32bn in 2024.
  • In global comparison, most revenue will be generated in the United States (€81,150.00m in 2024).
  • The average revenue per user (ARPU) in the Online Education market is projected to amount to €0.20k in 2024.
  • In the Online Education market, the number of users is expected to amount to 28.5m users by 2028.
  • User penetration in the Online Education market will be at 17.7% in 2024.

Key regions: United States, China, Asia, Japan, Germany

Comparaison de régions

Analyst Opinion

The Online Education market in Japan has been experiencing significant growth in recent years, driven by several key factors.

Customer preferences:
Japanese consumers have shown a growing interest in online education due to its convenience and flexibility. With busy work schedules and limited time, many individuals are turning to online platforms to acquire new skills or further their education. Additionally, the COVID-19 pandemic has further accelerated the adoption of online education, as traditional educational institutions have shifted to remote learning. This has created a greater demand for online courses and programs.

Trends in the market:
One of the key trends in the online education market in Japan is the rise of language learning platforms. English proficiency is highly valued in Japan, and many individuals are seeking to improve their language skills for personal and professional reasons. Online language learning platforms offer a wide range of courses and resources, making it easier for individuals to learn at their own pace. Another trend in the market is the increasing popularity of vocational and professional development courses. Japanese workers are known for their strong work ethic and desire to continuously improve their skills. Online platforms offer a variety of courses in areas such as project management, digital marketing, and coding, allowing individuals to enhance their professional capabilities and stay competitive in the job market.

Local special circumstances:
Japan has a highly educated population, with a strong emphasis on academic achievement. However, the traditional education system in Japan is often criticized for its focus on rote memorization and lack of practical skills. Online education provides an alternative approach, offering more interactive and practical learning experiences. This has resonated with individuals who are seeking a more dynamic and engaging educational experience.

Underlying macroeconomic factors:
Japan is known for its aging population and shrinking workforce. As the country faces a labor shortage, there is a growing need for individuals to acquire new skills and fill in-demand roles. Online education provides a flexible and accessible option for individuals to upskill or reskill, allowing them to pursue new career opportunities. Furthermore, Japan has a strong technology infrastructure and high internet penetration rates. This makes online education easily accessible to a large portion of the population, contributing to the market's growth. In conclusion, the Online Education market in Japan is experiencing significant growth due to customer preferences for convenience and flexibility, as well as the increasing demand for language learning and professional development. The local special circumstances, such as the need for practical skills and the aging population, further contribute to the market's expansion. With a strong technology infrastructure and high internet penetration rates, online education is well-positioned to continue its growth in Japan.


Data coverage:

The data encompasses B2C enterprises. Figures are based on Gross Merchandise Value (GMV) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.

Modeling approach / Market size:

Market sizes are determined through a bottom-up approach, building on predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.


In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, urban population, usage of key players, and attitudes toward online services.

Additional notes:

The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.

Vue d’ensemble

  • Revenue
  • Market Shares
  • Analyst Opinion
  • Users
  • Global Comparison
  • Key Players
  • Methodology
  • Key Market Indicators
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