Market Insights Digital eServices Online Gambling

Online Lottery - South Korea

South Korea

Revenue in the Online Lottery market is projected to reach €70.66m in 2024.
Revenue is expected to show an annual growth rate (CAGR 2024-2028) of 6.10%, resulting in a projected market volume of €89.53m by 2028.
In the Online Lottery market, the number of users is expected to amount to 4.3m users by 2028.
User penetration will be 6.5% in 2024 and is expected to hit 8.5% by 2028.
The average revenue per user (ARPU) is expected to amount to €21.00.
In global comparison, most revenue will be generated in the United States (€5,270.00m in 2024).
With a projected rate of 6.5%, the user penetration in the Online Lottery market is highest in South Korea.

Key regions: Asia, Japan, South Korea, United States, Europe

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Analyst Opinion

The Online Lottery market in South Korea has been experiencing significant growth in recent years.

Customer preferences: South Korean customers have shown a growing interest in online lottery games. This can be attributed to several factors. Firstly, the convenience of being able to play lottery games online appeals to customers who prefer to avoid the hassle of visiting physical lottery outlets. Secondly, the availability of a wide range of lottery games online provides customers with more options and variety. This has attracted a larger customer base, including younger demographics who are more tech-savvy and prefer online platforms for entertainment purposes. Additionally, the ability to participate in international lottery games through online platforms has also contributed to the popularity of online lottery in South Korea.

Trends in the market: One of the key trends in the online lottery market in South Korea is the increasing adoption of mobile devices for playing lottery games. With the widespread use of smartphones and easy access to mobile internet, customers are now able to play lottery games anytime and anywhere. This trend has led to the development of mobile applications and optimized websites that cater specifically to mobile users. As a result, the mobile segment of the online lottery market has witnessed significant growth. Another trend in the market is the introduction of innovative lottery game formats. Online lottery operators in South Korea are constantly introducing new and engaging game formats to attract customers. These formats may include interactive elements, such as live draws or instant win games, which enhance the overall gaming experience. By offering unique and exciting game formats, operators are able to differentiate themselves in a competitive market and attract a larger customer base.

Local special circumstances: The online lottery market in South Korea is subject to certain regulations and restrictions. The government has implemented measures to ensure responsible gambling and prevent illegal activities. For example, there are limits on the amount of money that can be spent on lottery games, and strict age verification processes are in place to prevent underage gambling. These regulations help to maintain the integrity of the online lottery market and protect customers.

Underlying macroeconomic factors: The growth of the online lottery market in South Korea can also be attributed to underlying macroeconomic factors. The country has a high internet penetration rate and a strong digital infrastructure, which provides a conducive environment for online businesses, including online lottery operators. Additionally, South Korea has a strong economy and a high level of disposable income, which enables customers to spend on leisure activities such as online lottery games. The combination of these factors has contributed to the growth and development of the online lottery market in South Korea.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on Gross Gambling Revenue (GGR) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.

Modeling approach / Market size:

Market sizes are determined through a bottom-up approach, building on predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies, and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, the urban population, the usage of key players, and attitudes toward online services.

Additional notes:

The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.