Online University Education - Worldwide

  • Worldwide
  • Revenue in the Online University Education market is projected to reach €111.90bn in 2024.
  • Revenue is expected to show an annual growth rate (CAGR 2024-2028) of 10.79%, resulting in a projected market volume of €168.60bn by 2028.
  • In the Online University Education market, the number of users is expected to amount to 46.5m users by 2028.
  • User penetration will be 0.4% in 2024 and is expected to hit 0.6% by 2028.
  • The average revenue per user (ARPU) is expected to amount to €3.56k.
  • In global comparison, most revenue will be generated in the United States (€76.31bn in 2024).
  • With a projected rate of 2.3%, the user penetration in the Online University Education market is highest in the United States.

Key regions: Germany, China, United States, South Korea, Europe

Comparaison de régions

Analyst Opinion

The Online University Education market Worldwide is experiencing significant growth and development. Customer preferences are shifting towards online education due to its convenience and flexibility. Additionally, advancements in technology have made online learning more accessible and interactive.

Customer preferences:
Customers are increasingly choosing online university education due to its flexibility and convenience. Online courses allow students to study at their own pace and from anywhere in the world. This is particularly appealing to working professionals and individuals with busy schedules. Furthermore, online education provides a wide range of course options, allowing students to customize their learning experience.

Trends in the market:
One of the key trends in the online university education market is the increasing popularity of Massive Open Online Courses (MOOCs). MOOCs offer free or low-cost courses from top universities and institutions. These courses attract a large number of students from around the world, providing access to high-quality education to a wider audience. Additionally, MOOCs often offer certifications or credentials upon completion, further enhancing their appeal. Another trend in the market is the integration of technology in online learning platforms. Virtual reality (VR) and augmented reality (AR) are being used to create immersive learning experiences, allowing students to engage with course material in a more interactive and engaging way. This technology also enables students to collaborate with their peers and receive personalized feedback from instructors.

Local special circumstances:
In certain countries, the demand for online university education is driven by specific local circumstances. For example, in countries with limited access to traditional higher education institutions, online education provides an opportunity for individuals to gain knowledge and skills that may not be available locally. Additionally, in countries with large populations and limited physical infrastructure, online education can help alleviate the strain on existing educational institutions.

Underlying macroeconomic factors:
The growth of the online university education market is also influenced by underlying macroeconomic factors. For example, the increasing demand for skilled professionals in various industries is driving the need for continuous learning and upskilling. Online education offers a cost-effective and efficient way for individuals to acquire new skills or enhance existing ones. Furthermore, the COVID-19 pandemic has accelerated the adoption of online education globally. With the closure of schools and universities, many institutions quickly transitioned to online learning platforms to ensure continuity of education. This shift has further highlighted the benefits and potential of online education, leading to increased investment and innovation in the sector. Overall, the Online University Education market in Worldwide is experiencing significant growth and development due to changing customer preferences, technological advancements, local special circumstances, and underlying macroeconomic factors. As more individuals recognize the value and convenience of online learning, the market is expected to continue to expand in the coming years.


Data coverage:

The data encompasses B2C enterprises. Figures are based on Gross Merchandise Value (GMV) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.

Modeling approach / Market size:

Market sizes are determined through a bottom-up approach, building on predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.


In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, urban population, usage of key players, and attitudes toward online services.

Additional notes:

The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.

Vue d’ensemble

  • Revenue
  • Analyst Opinion
  • Users
  • Global Comparison
  • Methodology
  • Key Market Indicators
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