Casual Dating - Worldwide

  • Worldwide
  • Revenue in the Casual Dating market is projected to reach €859,400,000.00 in 2024.
  • Revenue is expected to show an annual growth rate (CAGR 2024-2028) of 1.24%, resulting in a projected market volume of €903,000,000.00 by 2028.
  • In the Casual Dating market, the number of users is expected to amount to 228.1m users by 2028.
  • User penetration will be 2.3% in 2024 and is expected to hit 2.9% by 2028.
  • The average revenue per user (ARPU) is expected to amount to €4.87.
  • In global comparison, most revenue will be generated in the United States (€272.40m in 2024).
  • With a projected rate of 4.5%, the user penetration in the Casual Dating market is highest in the United States.

Key regions: United States, China, Japan, Germany, Europe

Comparaison de régions

Analyst Opinion

The Casual Dating market Worldwide is experiencing significant growth and development due to changing customer preferences and trends in the market.

Customer preferences:
Customers in the Casual Dating market are increasingly seeking convenient and efficient ways to meet new people and explore romantic connections. The rise of online dating platforms and mobile applications has made it easier for individuals to connect with potential partners, regardless of their geographical location. This shift in customer preferences towards online platforms has led to a surge in the popularity of Casual Dating services.

Trends in the market:
One of the key trends in the Casual Dating market is the increasing use of technology to facilitate connections between individuals. Online dating platforms and mobile applications offer users a wide range of features and tools to find and connect with potential partners. These platforms utilize algorithms and data analysis to match individuals based on their interests, preferences, and compatibility. This trend has not only made the process of finding a casual date more efficient, but it has also increased the pool of potential partners for individuals. Another trend in the market is the growing acceptance and normalization of Casual Dating. In the past, Casual Dating was often stigmatized and considered taboo. However, societal attitudes towards casual relationships have shifted, and more individuals are embracing the idea of non-committal connections. This cultural shift has contributed to the growth of the Casual Dating market, as more people are open to exploring casual relationships without the pressure of commitment.

Local special circumstances:
In different countries and regions, there may be specific cultural or social factors that influence the Casual Dating market. For example, in countries with more conservative attitudes towards relationships and dating, the Casual Dating market may be smaller or less developed. On the other hand, in countries with more liberal attitudes, the market may be larger and more diverse. Additionally, local dating customs and traditions can also impact the Casual Dating market. For instance, in some cultures, arranged marriages are still prevalent, which may limit the demand for casual dating services.

Underlying macroeconomic factors:
The development of the Casual Dating market is also influenced by macroeconomic factors such as disposable income and employment rates. In countries with higher disposable income levels, individuals may have more resources to spend on casual dating activities and services. Similarly, higher employment rates can contribute to the growth of the market, as individuals may have more time and financial stability to engage in casual dating. Conversely, in countries with lower disposable income levels or higher unemployment rates, the Casual Dating market may be less developed. In conclusion, the Casual Dating market in Worldwide is experiencing growth and development due to changing customer preferences, technological advancements, and shifting societal attitudes. The use of online dating platforms and mobile applications has made it easier for individuals to connect with potential partners, while the increasing acceptance of casual relationships has expanded the market. However, local cultural and social factors, as well as macroeconomic conditions, can also impact the development of the Casual Dating market in different countries and regions.


Data coverage:

The data encompasses B2C enterprises. Figures are based on Gross Merchandise Value (GMV) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.

Modeling approach / Market size:

Market sizes are determined through a bottom-up approach, building on predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.


In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, urban population, usage of key players, and attitudes toward online services.

Additional notes:

The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.

Vue d’ensemble

  • Revenue
  • Analyst Opinion
  • Users
  • Global Comparison
  • Methodology
  • Key Market Indicators
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