Online Dating - Worldwide

  • Worldwide
  • Revenue in the Online Dating market is projected to reach €2.90bn in 2024.
  • Revenue is expected to show an annual growth rate (CAGR 2024-2028) of 2.73%, resulting in a projected market volume of €3.23bn by 2028.
  • In the Online Dating market, the number of users is expected to amount to 452.5m users by 2028.
  • User penetration will be 5.1% in 2024 and is expected to hit 5.7% by 2028.
  • The average revenue per user (ARPU) is expected to amount to €7.33.
  • In global comparison, most revenue will be generated in the United States (€1,291.00m in 2024).
  • With a projected rate of 17.9%, the user penetration in the Online Dating market is highest in the United States.

Key regions: United States, China, Japan, Europe, Germany

Comparaison de régions

Analyst Opinion

The Online Dating market Worldwide is experiencing significant growth and development due to changing customer preferences and the rise of digital technology.

Customer preferences:
Customers in the Online Dating market in Worldwide are increasingly turning to online platforms to meet potential partners. This shift in preference can be attributed to several factors. Firstly, online dating offers a convenient and efficient way to connect with a large pool of potential partners. Users can browse through profiles and communicate with others from the comfort of their own homes, eliminating the need for traditional dating methods such as attending social events or relying on introductions from friends. Additionally, online dating platforms often utilize algorithms and matching systems to help users find compatible partners, increasing the likelihood of successful matches.

Trends in the market:
The Online Dating market in Worldwide is marked by several key trends. Firstly, there is a growing acceptance and normalization of online dating. As more people become familiar with the concept and success stories of online dating, the stigma associated with it is diminishing. This has led to a larger user base and increased activity on online dating platforms. Furthermore, there is a trend towards niche dating platforms that cater to specific interests or demographics. These platforms provide a more targeted approach to online dating, allowing users to find partners who share similar hobbies, values, or cultural backgrounds. This trend reflects the desire for more personalized and tailored experiences in the online dating market.

Local special circumstances:
Each country or region within Worldwide may have its own unique circumstances that impact the Online Dating market. For example, in countries with a high proportion of single adults or a large urban population, there may be a higher demand for online dating services. Additionally, cultural factors and social norms can influence the adoption and usage of online dating platforms. In some countries, online dating may be more widely accepted and integrated into mainstream society, while in others it may still be considered unconventional or taboo.

Underlying macroeconomic factors:
The growth of the Online Dating market in Worldwide is also influenced by macroeconomic factors. As economies develop and disposable incomes rise, individuals have more resources to allocate towards leisure activities, including online dating. Additionally, advancements in technology and internet infrastructure have made online dating more accessible to a larger population. The increasing penetration of smartphones and internet connectivity has enabled people to access online dating platforms anytime and anywhere, further driving the growth of the market. In conclusion, the Online Dating market in Worldwide is experiencing growth and development due to changing customer preferences, the rise of digital technology, and underlying macroeconomic factors. As more people embrace online dating and niche platforms cater to specific interests, the market is expected to continue expanding. However, it is important to consider local special circumstances and cultural factors that may impact the adoption and usage of online dating platforms in different countries or regions within Worldwide.


Data coverage:

The data encompasses B2C enterprises. Figures are based on Gross Merchandise Value (GMV) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.

Modeling approach / Market size:

Market sizes are determined through a bottom-up approach, building on predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.


In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, urban population, usage of key players, and attitudes toward online services.

Additional notes:

The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.

Vue d’ensemble

  • Revenue
  • Analyst Opinion
  • Users
  • Global Comparison
  • Methodology
  • Key Market Indicators
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