The Vegetables segment covers fresh, frozen, and processed edible plants that are bought and consumed for nutrient-based purposes.
The segment consists of 2 different subsegments:
The Fresh Vegetables segment covers all types of vegetables that haven't been canned, frozen, dehydrated, pickled, or preserved in any way. This segment is divided into seven subsegments: tomatoes, potatoes, leafy vegetables, cabbage vegetables, onions, root vegetables & mushrooms, and other fresh vegetables such as pumpkins, eggplants, zucchinis, cucumbers, paprikas, bamboo shoots, legumes, and other vegetables.
The Processed and Frozen Vegetables segment covers all types of vegetables that have been canned, frozen, dehydrated, fermented, and pickled.
The market comprises revenue and average revenue per capita, volume and average volume per capita, price per unit (unit refers to kilogram), sales channels. The market encompasses retail sales through both online and offline sales channels to private end customers (B2C). The market only covers at-home consumption; out-of-home consumption is not included.
For more information on the displayed data, click the info button on the right side of eachbox.
Vegetable sales have steadily increased over time and even withstood the pressure of the COVID-19 pandemic. Due to their longer shelf lives, frozen vegetables in particular, were among the most popular foods among consumers during the pandemic. A poll by the American Frozen Food Institute found that of more than 1,200 adults in the U.S., 34% of consumers had bought more frozen vegetables in 2020 than they did in pre-pandemic times. The growing vegan population, increasing concerns about the environmental impact of animal agriculture, and health/wellness trends paired with the growing popularity of vegetables as a source of protein are expected to drive the growth of this segment.
Another contributing factor in this segment’s growth has been the increasing popularity of organic vegetables. Organic food was previously primarily purchased by a small portion of the population, predominantly by those who were willing to pay a premium for organic products. However, there has been a surge in interest among a broader range of consumers in recent years, particularly among younger families and health-conscious individuals. The growing number of online grocery delivery start-ups carrying out last-mile delivery services has also fueled the development of the Vegetables segment.
One of the major challenges faced by the industry is climate change, which could have an adverse impact on production in the long term. In the U.S., for example, the area used for vegetable production has been decreasing since 2000. In 2021, some 2.3 million acres were used for growing vegetables, compared to the use of 3.5 million acres only two decades earlier. To counter this, the industry is coming out with innovative trends in production and manufacturing processes, e.g., vertical farming.
The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).
Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.
The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.
Key Market Indicators
Des questions ? Nous nous ferons un plaisir de vous aider.