The Spreads and Sweeteners segment covers spread products that are semi-solid or creamy in texture and are usually spread over other foods. This segment also considers sweeteners that are typically ingredients added to foods or beverages to give it a sweet flavor.
The segment consists of two different subsegments:
The Spread segment covers products that are semi-solid or creamy in texture and are usually spread over other foods. This segment is divided into three subsegments: chocolate spreads, jam & marmalades, and peanut butter.
The Sweeteners segment covers ingredients added to foods or beverages to give it a sweet flavor. This segment is divided into three subsegments: artificial sweeteners, honey, sugar.
The market comprises revenue and average revenue per capita, volume and average volume per capita, price per unit (unit refers to kilogram), sales channels. The market encompasses retail sales through both online and offline sales channels to private end customers (B2C). The market only covers at-home consumption; out-of-home consumption is not included.
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In many cultures across the world, spreads, such as jelly, marmalade, and peanut butter, are considered to be an integral part of breakfast. The crucial role of spreads in morning meals has been one of the key driving factors for the growth of this segment. Even amid the COVID-19 pandemic, it witnessed a rise in sales as consumers stockpiled products such as jellies and cheese spreads amid pandemic-related anxiety. The Spreads & Sweeteners segment experienced a slight decline in 2022. This drop can be attributed to production and supply chain issues amid the Russia-Ukraine war; however, it is expected to recover in the near future.
The industry is expected to be driven by innovations in flavor and nutritional value, which particularly appeal to the health-conscious demographic. A notable example of this is the mid-2022 U.S. release of the all-natural peanut butter spread from the Icelandic company GOOD GOOD, which was advertised as being nearly sugar-free and containing dietary fibers from chicory root, resulting in a low carb count.
The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).
Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.
The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.
Key Market Indicators
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