The Bread & Cereal Products segment covers baked goods made from dough. Dough consists of flour, water, a leavening agent, and other optional ingredients. Cereal products are made from a variety of grains, such as wheat, oats, and rice.
The segment consists of five different subsegments:
The Bread segment covers baked goods made from dough which consist of flour, water, a leavening agent, and other optional ingredients.
The Pasta segment covers fresh and dried pasta and noodles made from cereals that are usually used as part of a main meal.
The Rice segment covers several rice varieties, such as long-grain rice, medium-grain rice, short-grain rice, white rice, brown rice, and wild rice, as well as sticky rice and parboiled rice.
The Breakfast Cereals segment covers muesli and other grain-based breakfast products such as corn flakes and oats.
The Other Cereal Products segment covers other products that are made from cereals, such as flour, baking flour, semolina, couscous, and bulgur.
The market comprises revenue and average revenue per capita, volume and average volume per capita, price per unit (unit refers to kilogram), sales channels. The market encompasses retail sales through both online and offline sales channels to private end customers (B2C). The market only covers at-home consumption; out-of-home consumption is not included.
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Fresh bread and bread rolls
Other cereal products (e.g. Flour, couscous, bulgur)
The Bread and Cereal Products market has been relatively stable for a long time but has recently become more volatile. This change can be attributed to supply chain disruptions and reduced harvesting in some major production areas. Furthermore, unforeseen events have also impacted the market, e.g., the COVID-19 pandemic and the Russia-Ukraine war, given that Russia and the Ukraine are key producers of wheat, barley, oats, as well as other related products. Additionally, the increase in importation and demand from China has also affected the market. As a result of these influencing factors, cereal prices have seen a significant increase.
When it comes to the Bread and Cereal Products market, it is important to consider some of its main challenges and uncertainties. Some of them are nature-related, such as crop diseases, crop pests, and climate change. Moreover, macroeconomic developments, such as inflationary pressure and real exchange rate movements, can also affect the Cereal & Breakfast market.
Three key trends that can be observed in the Bread and Cereal Products market. Firstly, consumers are increasingly trying to reduce their intake of sugar and other ingredients that have a negative impact on both the immune system and sustainability. Thus, they are turning to “clean label” products. Secondly, breakfast cereals with high-fiber content and high-protein diets are becoming more popular. Thirdly, when purchasing products, consumers are valuing the convenience and snackability of foods within this market a lot more.
The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).
Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.
The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.
Key Market Indicators
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