Baby Food - Worldwide

  • Worldwide
  • Revenue in the Baby Food market amounts to €69.10bn in 2024. The market is expected to grow annually by 5.73% (CAGR 2024-2028).
  • In global comparison, most revenue is generated in China (€18,270m in 2024).
  • In relation to total population figures, per person revenues of €8.92 are generated in 2024.
  • In the Baby Food market, volume is expected to amount to 4.57bn kg by 2028. The Baby Food market is expected to show a volume growth of 3.4% in 2025.
  • The average volume per person in the Baby Food market is expected to amount to 0.5kg in 2024.

Key regions: Spain, China, Canada, Russia, India

 
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Comparaison de régions
 
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Analyst Opinion

Revenue numbers in the Baby Food segment have grown at a moderate level over the past couple of years. Furthermore, there has been a significant rise in the average price for products covered in this segment. This is particularly the case for the price of baby formula products, which saw an increase in many countries in the wake of rising inflation rates. Drivers of this market are population growth, the rising number of working women, rapid urbanization, the significant increase in disposable income, the improvement of adequate nutrition awareness, and the substantial growth in the number of retail channels as well as the increase in organized retail marketing.

Regarding its future development, the market for organic baby food is expected to continuously increase at a fast pace. This segment faces various challenges, including falling birth rates in developed countries, low shelf life of products, and milk intolerances in babies, all of which could possibly slow down the growth speed of the Baby Food segment.

Organic baby food products, such as chemical-free and non-GMO products, can currently be observed as the dominant trend in this segment. Health-enhancing products have also grown in popularity, e.g., baby food including probiotics and prebiotics that support the immune system, super foods that supply highly nutritional ingredients, and low-sugar products. Additionally, consumers are increasingly showing interest in plant-based products, which are not only substitutes for babies with milk intolerances but also provide a wider range of choices.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.

Vue d’ensemble

  • Revenue
  • Analyst Opinion
  • Sales Channels
  • Volume
  • Price
  • Global Comparison
  • Methodology
  • Key Market Indicators
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