Market Insights Consumer Food Spreads & Sweeteners

Spreads - Worldwide

Worldwide

Revenue in the Spreads market amounts to €73.99bn in 2024. The market is expected to grow annually by 6.51% (CAGR 2024-2029).
In global comparison, most revenue is generated in China (€17,660m in 2024).
In relation to total population figures, per person revenues of €9.55 are generated in 2024.
In the Spreads market, volume is expected to amount to 18.97bn kg by 2029. The Spreads market is expected to show a volume growth of 3.2% in 2025.
The average volume per person in the Spreads market is expected to amount to 2.1kg in 2024.

Key regions: Canada, Philippines, China, Spain, India

Marché

Région

Comparaison de régions

Monnaie

Analyst Opinion

The Spreads Market within The Food market Worldwide has seen modest growth due to factors such as increasing health consciousness among consumers and the convenience of online purchasing. However, the market's minimal growth rate may be impacted by fluctuating prices of raw materials and changing consumer preferences towards healthier alternatives.

Customer preferences: With the rise of health-conscious consumers, there is a growing demand for healthier spreads and sweeteners. This trend is fueled by the increasing awareness of the negative effects of traditional spreads and sweeteners on health. As a result, consumers are opting for natural and organic options made with healthier ingredients such as honey, coconut sugar, and fruit extracts. This shift towards healthier alternatives is also driven by the increasing prevalence of dietary restrictions and preferences, such as vegan, gluten-free, and dairy-free diets.

Trends in the market: In the Spreads Market of the Spreads & Sweeteners Market within The Food market, there is a shift towards healthier and more natural options. Consumers are increasingly seeking out spreads made with natural sweeteners like honey and maple syrup instead of artificial sweeteners. This trend is driven by a growing demand for clean label products and a shift towards more plant-based diets. Industry stakeholders should take note of this trend and consider incorporating natural sweeteners into their product offerings to appeal to health-conscious consumers. Additionally, companies may also need to invest in research and development to create new, healthier spread options to stay competitive in the market.

Local special circumstances: In the Spreads Market of the Spreads & Sweeteners Market within The Food market, local factors play a crucial role in shaping market dynamics. In countries like India and Brazil, cultural preferences for sweet and savory spreads heavily influence product demand. Additionally, regulatory measures, such as sugar taxes, impact the availability and pricing of spreads. In Europe, regional variations in taste and culinary traditions drive the diverse spread offerings, while in the US, the health and wellness trend has led to a rise in demand for natural and organic spreads.

Underlying macroeconomic factors: The Spreads Market of the Spreads & Sweeteners Market within The Food market is greatly impacted by macroeconomic factors such as consumer spending, inflation rates, and trade policies. Countries with strong consumer spending and stable inflation rates tend to have a higher demand for spreads and sweeteners, leading to market growth. Moreover, favorable trade policies and free trade agreements can boost the import and export of these products, further driving market growth. On the other hand, economic downturns and trade disputes can have a negative impact on the market, as consumers may cut back on non-essential food items. Overall, global economic trends and national economic health play a crucial role in shaping the performance of the Spreads Market within The Food market.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.