Market Insights Consumer Food Bread & Cereal Products

Rice - Worldwide

Worldwide

Revenue in the Rice market amounts to €0.40tn in 2024. The market is expected to grow annually by 7.71% (CAGR 2024-2029).
In global comparison, most revenue is generated in China (€139,000m in 2024).
In relation to total population figures, per person revenues of €52.24 are generated in 2024.
In the Rice market, volume is expected to amount to 0.43tn kg by 2029. The Rice market is expected to show a volume growth of 4.8% in 2025.
The average volume per person in the Rice market is expected to amount to 46.0kg in 2024.

Key regions: Spain, China, Canada, India, South Korea

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Analyst Opinion

The Rice Market in the Bread & Cereal Products Market is experiencing minimal growth, influenced by factors such as changing consumer preferences, shifting dietary patterns, and fluctuations in the price of rice. Despite this slow growth, The Food market Worldwide continues to see a steady demand for rice due to its convenience and versatility as a staple food.

Customer preferences: The rise in health consciousness among consumers has led to a growing demand for gluten-free and organic rice products. As more individuals adopt plant-based and clean eating diets, there is a surge in demand for healthy and nutritious rice options. Additionally, the increasing popularity of ethnic cuisines and fusion dishes has also contributed to the growth of the rice market, as rice is a staple in many traditional and modern recipes.

Trends in the market: In the worldwide Rice Market of the Bread & Cereal Products Market within The Food market, there is a growing trend towards healthier, whole grain options. This trend is driven by increasing consumer awareness of the health benefits of whole grains and the rise in demand for gluten-free products. Additionally, there is a shift towards sustainable and ethical sourcing of rice, with consumers seeking out products with fair trade certifications. This trend is expected to continue, with potential implications for industry stakeholders including the need for product diversification and increased focus on sustainability and transparency in the supply chain.

Local special circumstances: In China, the Rice Market within the Bread & Cereal Products Market is heavily influenced by the country's cultural preference for rice as a staple food. The market is also affected by domestic production and imports, as well as government policies and regulations on imports and exports. Additionally, the growing demand for organic and specialty rice varieties in China has led to the emergence of niche markets, catering to health-conscious consumers. This unique combination of cultural and regulatory factors creates a competitive and dynamic landscape for the Rice Market within the Bread & Cereal Products Market in China.

Underlying macroeconomic factors: The Rice Market of the Bread & Cereal Products Market within The Food market is heavily impacted by macroeconomic factors such as global rice production levels, trade policies, and government subsidies. Countries with high levels of rice production, such as China and India, are major players in the global rice market and can significantly influence prices and supply. Furthermore, trade policies and government subsidies can create barriers to entry for new players and affect market competition. Additionally, economic health and fiscal policies in key rice-consuming countries can impact demand and consumption patterns, ultimately influencing the overall performance of the market.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.