Revenue in the Baby Cereals & Other Dried Baby Food market amounts to €6.86bn in 2024. The market is expected to grow annually by 7.38% (CAGR 2024-2028).
In global comparison, most revenue is generated in China (€1,869m in 2024).
In relation to total population figures, per person revenues of €0.89 are generated in 2024.
In the Baby Cereals & Other Dried Baby Food market, volume is expected to amount to 0.78bn kg by 2028. The Baby Cereals & Other Dried Baby Food market is expected to show a volume growth of 4.7% in 2025.
The average volume per person in the Baby Cereals & Other Dried Baby Food market is expected to amount to 0.1kg in 2024.
The Baby Cereals & Other Dried Baby Food market covers prepared baby food that comes in powdered form and is designed to be mixed with a liquid, such as water or breast milk, to create a semi-solid food product for infants and young children. It is usually made from muesli, rice cereals, and/or grain-based porridge. This type of baby food is easy to digest and enriched with essential vitamins and minerals.
The market comprises revenue and average revenue per capita, volume and average volume per capita, price per unit (unit refers to kilogram). The market encompasses retail sales through both online and offline sales channels to private end customers (B2C). The market only covers at-home consumption, out-of-home consumption is not included.
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Different types of rice, oatmeal, and multigrain cereals, such as Nestlé Cerelac, Gerber Whole Wheat baby cereals, and Happy Baby Organics oatmeal cereals
Nutritional powder mixes
Cereals and flour not exclusively intended for babies
Prepared baby food, such as HiPP baby food jars
Snacks such as Happy Baby Organics Superfood Puffs
Infant formula, such as Nestlé LACTOGEN 1 Infant Formula Powder
The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).
Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.
The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.
Key Market Indicators
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