Food - Indonesia

  • Indonesia
  • Revenue in the Food market amounts to €229.50bn in 2024. The market is expected to grow annually by 5.87% (CAGR 2024-2029).
  • The market's largest segment is the segment Bread & Cereal Products with a market volume of €47.71bn in 2024.
  • In global comparison, most revenue is generated in China (€1,470bn in 2024).
  • In relation to total population figures, per person revenues of €809.50 are generated in 2024.
  • In the Food market, 4.3% of total revenue will be generated through online sales by 2024.
  • In the Food market, volume is expected to amount to 120.00bn kg by 2029. The Food market is expected to show a volume growth of 3.5% in 2025.
  • The average volume per person in the Food market is expected to amount to 367.30kg in 2024.

Key regions: United States, Canada, China, India, South Korea

 
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Analyst Opinion

The Food market in Indonesia is experiencing slow growth due to factors such as low consumer purchasing power, limited access to technology, and reliance on traditional food sources. However, there is potential for growth in sub-markets such as Convenience Food and Pet Food, driven by changing lifestyles and increasing pet ownership. The market is also impacted by government regulations, with a focus on food safety and sustainability. Despite challenges, the market is expected to see steady growth in the coming years, driven by rising population and urbanization.

Customer preferences:
In Indonesia, The Food market is experiencing a growing demand for healthier and more sustainable food options. This trend is driven by the rising awareness of the benefits of organic and locally-sourced products, as well as the increasing concern for environmental sustainability. As a result, there has been a surge in the popularity of farmers' markets and online grocery stores specializing in organic and sustainable food products. This shift in consumer preferences also reflects the country's cultural emphasis on traditional and natural food sources.

Trends in the market:
In Indonesia, The Food market is experiencing a surge in technological advancements, with more businesses implementing online ordering and delivery systems to cater to the ever-growing demand for convenience. This trend is expected to continue as consumers prioritize safety and convenience amidst the pandemic. Additionally, there is a rising interest in sustainable and ethical food production, leading to the adoption of eco-friendly practices and the use of locally sourced ingredients. This shift towards sustainability is not only significant in meeting consumer demands but also has the potential to positively impact the environment and improve the reputation of industry stakeholders.

Local special circumstances:
In Indonesia, The Food market is heavily influenced by the country's diverse geography and rich cultural heritage. The archipelago's numerous islands have resulted in a wide variety of local cuisines, each with its own distinct flavors and ingredients. Additionally, Indonesia's strict halal regulations play a significant role in shaping the market, with many consumers preferring halal-certified products. The country's growing middle class and increasing urbanization have also led to a rise in demand for modern, convenient food options, resulting in the popularity of food delivery services and online grocery shopping.

Underlying macroeconomic factors:
The Food market in Indonesia is greatly impacted by macroeconomic factors such as the country's economic stability, government policies, and global economic trends. The stability of the Indonesian economy and the government's efforts to promote economic growth have created a favorable market environment for the food industry. Moreover, with the increasing trend of urbanization and rising disposable incomes, there is a growing demand for convenient and processed food products, leading to the growth of The Food market. However, fluctuations in currency exchange rates and inflation can affect consumer purchasing power and ultimately impact the performance of the market. Additionally, the government's policies and regulations on food safety and import/export restrictions can also influence the market's growth and development. Overall, The Food market in Indonesia is highly influenced by the country's economic and political landscape, as well as global economic trends.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.

Vue d’ensemble

  • Revenue
  • Volume
  • Price
  • Sales Channels
  • Product Types
  • Global Comparison
  • Analyst Opinion
  • Methodology
  • Key Market Indicators
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