Market Insights Consumer Food Spreads & Sweeteners

Spreads - Indonesia

Indonesia

Revenue in the Spreads market amounts to €4,596.00m in 2024. The market is expected to grow annually by 5.76% (CAGR 2024-2029).
In global comparison, most revenue is generated in China (€17,480m in 2024).
In relation to total population figures, per person revenues of €16.21 are generated in 2024.
In the Spreads market, volume is expected to amount to 1,401.00m kg by 2029. The Spreads market is expected to show a volume growth of 2.4% in 2025.
The average volume per person in the Spreads market is expected to amount to 4.3kg in 2024.

Key regions: Canada, Philippines, China, Spain, India

Marché

Région

Comparaison de régions

Monnaie

Analyst Opinion

The Spreads market in Indonesia has been experiencing minimal growth, influenced by factors like consumer preferences towards healthier options, increasing competition, and fluctuating commodity prices. The sub-markets of Jams & Marmalades, Chocolate Spreads, and Peanut Butter also play a role in shaping the overall market, with varying levels of demand and supply. Despite the challenges, the convenience and variety offered by digital platforms are expected to drive further growth in the Spreads & Sweeteners market.

Customer preferences: Rising health consciousness and growing demand for natural and organic products have propelled the growth of the spreads market in Indonesia. This trend is driven by consumers' preference for healthier alternatives to traditional spreads, such as nut butters and fruit spreads. Additionally, the increasing popularity of plant-based diets has also contributed to the demand for spreads made from ingredients like coconut, avocado, and cashews. Furthermore, the availability of a variety of spreads in different flavors and textures caters to the diverse tastes and preferences of Indonesian consumers.

Trends in the market: In Indonesia, the Spreads & Sweeteners Market within The Food market is experiencing a surge in demand for healthier and natural alternatives to traditional spreads and sweeteners. This trend is driven by a growing health consciousness among consumers and a shift towards clean label products. As a result, companies are investing in research and development to create innovative and natural products, while also expanding their distribution channels to reach a wider consumer base. This trend is expected to continue in the coming years, with potential implications for industry stakeholders such as increased competition and the need for stronger marketing strategies to differentiate products in the market.

Local special circumstances: In Indonesia, the Spreads & Sweeteners Market within The Food market is heavily influenced by the country's diverse cultural preferences for sweet and savory flavors. This has resulted in a wide variety of spreads and sweeteners being produced and consumed, catering to different regional tastes. Additionally, the country's large population and rising disposable income have led to a growing demand for convenient and affordable food options, driving the growth of the Spreads Market. Furthermore, the government's efforts to increase food self-sufficiency and promote local industries have also boosted the market for locally produced spreads and sweeteners. These unique factors have created a dynamic and competitive market for spreads and sweeteners in Indonesia.

Underlying macroeconomic factors: The Spreads & Sweeteners Market within The Food market in Indonesia is heavily influenced by macroeconomic factors such as consumer spending, population growth, and changing dietary preferences. As the country experiences steady economic growth and a rising middle class, there is a growing demand for convenience and processed food products, including spreads and sweeteners. Moreover, increasing health consciousness and a growing trend towards natural and organic products are also impacting the market, leading to a shift towards healthier and more sustainable options. Additionally, government initiatives to promote food security and encourage domestic production are expected to drive the market further.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.