Market Insights Consumer Food Bread & Cereal Products

Breakfast Cereals - Indonesia

Indonesia

Revenue in the Breakfast Cereals market amounts to €1.27bn in 2024. The market is expected to grow annually by 5.88% (CAGR 2024-2029).
In global comparison, most revenue is generated in the United States (€20,670m in 2024).
In relation to total population figures, per person revenues of €4.48 are generated in 2024.
In the Breakfast Cereals market, volume is expected to amount to 0.39bn kg by 2029. The Breakfast Cereals market is expected to show a volume growth of 4.7% in 2025.
The average volume per person in the Breakfast Cereals market is expected to amount to 1.2kg in 2024.

Key regions: Canada, United States, Russia, India, Spain

Marché

Région

Comparaison de régions

Monnaie

Analyst Opinion

The Breakfast Cereals Market in Indonesia is experiencing minimal growth due to various factors such as low consumer awareness and limited availability of online services. Despite this, the market is expected to grow steadily in the coming years with the increasing adoption of digital technologies and rising health consciousness among consumers.

Customer preferences: As the Indonesian population becomes more health-conscious, there has been a notable increase in demand for healthier breakfast options, including low-sugar and high-protein cereals. Additionally, there has been a growing preference for organic and natural ingredients in breakfast cereals, reflecting a shift towards more sustainable and wholesome food choices. This trend is driven by the increasing influence of Western dietary patterns and rising awareness of the health benefits of a balanced breakfast.

Trends in the market: In Indonesia, the Breakfast Cereals Market of the Bread & Cereal Products Market within The Food market is seeing a surge in demand for healthier and more diverse options. This trend is driven by the growing health consciousness among consumers and the increasing availability of imported products. Industry players are capitalizing on this by introducing innovative and nutrient-rich cereals, such as whole grain and gluten-free varieties. This trend is expected to continue, with a potential impact on traditional Indonesian breakfast options and the overall growth of the breakfast cereal market.

Local special circumstances: In Indonesia, the Breakfast Cereals Market of the Bread & Cereal Products Market within The Food market is influenced by the country's cultural preferences for convenience and affordability. This has led to the popularity of instant and ready-to-eat breakfast cereal options. The market is also shaped by the country's diverse geography, with different regions having unique cereal consumption habits and preferences. Additionally, the government's regulations on imported ingredients and advertising also have a significant impact on market dynamics.

Underlying macroeconomic factors: The Breakfast Cereals Market of the Bread & Cereal Products Market within The Food market in Indonesia is heavily impacted by macroeconomic factors. The country's growing economy and increasing disposable income have boosted the demand for convenience and ready-to-eat breakfast options. Additionally, favorable government policies and initiatives to promote healthy eating habits have further fueled the growth of the market. On the other hand, the rising cost of raw materials and fluctuating commodity prices have posed challenges for manufacturers, affecting the overall market performance. Furthermore, changing consumer preferences towards healthier and organic breakfast options are also shaping the market landscape.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.