Pet Food - Indonesia

Indonesia

Revenue in the Pet Food market amounts to €1.84bn in 2024. The market is expected to grow annually by 7.41% (CAGR 2024-2029).
In global comparison, most revenue is generated in the United States (€54,820m in 2024).
In relation to total population figures, per person revenues of €6.48 are generated in 2024.
In the Pet Food market, volume is expected to amount to 1.51bn kg by 2029. The Pet Food market is expected to show a volume growth of 5.0% in 2025.
The average volume per person in the Pet Food market is expected to amount to 4.2kg in 2024.

Key regions: Russia, Spain, Philippines, United Kingdom, India

Marché

Région

Comparaison de régions

Monnaie

Analyst Opinion

The Pet Food Market in Indonesia has seen minimal growth due to factors such as low consumer awareness, limited access to digital technologies, and a traditional preference for homemade pet food. However, with the increasing popularity of pet ownership and rising disposable incomes, the market is expected to experience gradual growth in the coming years.

Customer preferences: With the rising awareness of animal welfare, pet owners in Indonesia are increasingly seeking out ethically sourced and natural pet food options. This trend is driven by a growing concern for the health and well-being of their furry companions, as well as a desire to minimize the environmental impact of their pet's diet. In addition, the growing popularity of pet humanization is leading to a demand for premium and specialized pet food products, such as organic, grain-free, and hypoallergenic options. This trend is expected to continue as more consumers prioritize the health and happiness of their pets.

Trends in the market: In Indonesia, the Pet Food Market within The Food market is experiencing a surge in demand for natural and organic pet food products. This trend is driven by a growing awareness among pet owners about the importance of providing their pets with high-quality, nutritious food. Additionally, there is a rise in the adoption of online purchasing of pet food, as consumers seek convenience and a wider range of options. These trends are expected to continue, with potential implications for industry stakeholders, including the need for manufacturers to invest in sustainable and eco-friendly production methods to meet the demand for natural and organic pet food.

Local special circumstances: In Indonesia, the Pet Food market is heavily influenced by the country's diverse cultural landscape and the growing trend of pet ownership among the urban population. The market is also shaped by strict regulatory measures, such as import restrictions and labeling requirements, which impact the availability and pricing of pet food products. Additionally, the country's geographical location poses challenges for the distribution and storage of pet food, leading to the rise of local manufacturers and smaller, niche brands catering to specific dietary needs and preferences of Indonesian pet owners.

Underlying macroeconomic factors: The Pet Food Market within The Food market in Indonesia is greatly impacted by macroeconomic factors such as consumer spending power, government regulations, and overall economic conditions. As the country's economy continues to grow, consumers are increasingly able to afford premium pet food products, leading to a rising demand for higher quality and more specialized pet food options. Additionally, favorable government policies and investments in the pet industry have also contributed to the growth of the market. However, economic challenges such as inflation and fluctuating exchange rates can affect consumer purchasing power and ultimately impact the overall performance of the Pet Food Market in Indonesia.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.