Convenience Food - Indonesia

Indonesia

Revenue in the Convenience Food market amounts to €16.61bn in 2024. The market is expected to grow annually by 5.38% (CAGR 2024-2029).
In global comparison, most revenue is generated in China (€141bn in 2024).
In relation to total population figures, per person revenues of €58.61 are generated in 2024.
In the Convenience Food market, volume is expected to amount to 4.40bn kg by 2029. The Convenience Food market is expected to show a volume growth of 3.3% in 2025.
The average volume per person in the Convenience Food market is expected to amount to 13.7kg in 2024.

Key regions: Canada, China, Spain, Japan, Philippines

Marché

Région

Comparaison de régions

Monnaie

Analyst Opinion

The Convenience Food Market in Indonesia is experiencing minimal growth, influenced by factors such as the increasing demand for ready-to-eat meals and soups, as well as the convenience offered by these products. However, limited health awareness among consumers and a slower adoption of digital technologies may be impacting the market's growth rate.

Customer preferences: One notable trend in the Convenience Food Market within The Food market in Indonesia is the increasing demand for healthier and organic convenience food options. This shift is driven by the growing health consciousness among consumers, especially among the younger generations. Additionally, the trend towards healthier convenience food options is also influenced by the rise of digital media and the access to information on healthy eating habits. As a result, there has been a surge in the availability of organic and natural convenience food products in the market, catering to this growing consumer preference.

Trends in the market: In Indonesia, the Convenience Food Market is experiencing a surge in demand for healthier and more sustainable options. This has led to the emergence of locally-sourced and organic convenience food products, as well as a growing trend of plant-based and vegan options. With the increasing health consciousness and environmental awareness among consumers, this trend is expected to continue in the coming years. For industry stakeholders, it presents opportunities to tap into this growing market segment and differentiate themselves from competitors. However, it also poses challenges in terms of sourcing and production costs, as well as the need for innovative marketing strategies to reach and educate consumers about these new products.

Local special circumstances: In Indonesia, the Convenience Food Market within The Food market is heavily influenced by the country's diverse and vibrant traditional cuisine. This has led to a demand for ready-to-eat and instant food products that cater to the local taste preferences. Additionally, the country's rapid urbanization and busy lifestyles have also contributed to the growth of the convenience food market. The government's efforts to promote the Indonesian food industry and support small and medium-sized enterprises have also played a significant role in shaping the market landscape.

Underlying macroeconomic factors: The Convenience Food Market within The Food market in Indonesia is strongly influenced by macroeconomic factors such as the country's economic growth, consumer spending power, and government policies. With Indonesia being one of the fastest-growing economies in Southeast Asia, the rising middle class and increasing urbanization have contributed to the growth of the convenience food market. Furthermore, favorable government policies promoting foreign investment and trade have also resulted in a more competitive market with a wider range of convenience food options. However, challenges such as inflation and fluctuating exchange rates can impact consumer purchasing power and ultimately affect market performance.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.