Market Insights Consumer Food Confectionery & Snacks

Confectionery - Greece

Greece

Revenue in the Confectionery market amounts to €1.59bn in 2024. The market is expected to grow annually by 4.48% (CAGR 2024-2029).
In global comparison, most revenue is generated in China (€78bn in 2024).
In relation to total population figures, per person revenues of €154.00 are generated in 2024.
In the Confectionery market, volume is expected to amount to 266.90m kg by 2029. The Confectionery market is expected to show a volume growth of 4.0% in 2025.
The average volume per person in the Confectionery market is expected to amount to 21.5kg in 2024.

Key regions: Spain, Canada, Japan, South Korea, Russia

Marché

Région

Comparaison de régions

Monnaie

Analyst Opinion

The Confectionery Market in Greece has been experiencing minimal growth due to factors such as changing consumer preferences, increasing health concerns, and competition from other snack categories. However, the market is expected to see some growth in the future with the rise of health-conscious options and the convenience of online shopping.

Customer preferences: In Greece, there has been a growing trend towards healthier snacking options in the Confectionery & Snacks Market within The Food market. This is evident in the increased demand for organic, plant-based, and low-sugar confectionery products. Additionally, there is a shift towards more indulgent and premium treats, reflecting the country's cultural preference for high-quality and luxurious goods. This trend is also influenced by the increasing health consciousness and changing lifestyles of Greek consumers.

Trends in the market: In Greece, the Confectionery & Snacks Market within The Food market is experiencing a shift towards healthier options, driven by an increasing focus on health and wellness. There is a growing demand for products with natural ingredients, lower sugar content, and functional benefits. Additionally, there is a rise in the popularity of plant-based and artisanal confectionery products. These trends are expected to continue in the coming years, presenting opportunities for industry players to innovate and cater to evolving consumer preferences. They also highlight the need for companies to adapt their marketing and production strategies to stay competitive in the market.

Local special circumstances: In Greece, the Confectionery market is heavily influenced by the country's rich culinary traditions and love for sweet treats. Traditional Greek confectionery, such as baklava and loukoumades, are still widely consumed and enjoyed by locals and tourists alike. Moreover, Greece's warm climate and abundance of fresh fruits and nuts provide a unique opportunity for local confectionery producers to create delicious and healthy snacks. However, the market is also facing challenges due to the country's economic crisis, leading to a shift towards more affordable and innovative confectionery options. Additionally, Greek regulations on food labeling and advertising have a significant impact on the marketing and sales strategies of confectionery companies in the country.

Underlying macroeconomic factors: The Confectionery Market of the Confectionery & Snacks Market within The Food market is also impacted by macroeconomic factors such as consumer spending, inflation rates, and trade policies. The economic health of a country plays a crucial role in determining the demand for confectionery products. In countries with stable economic conditions and rising disposable incomes, there is a higher demand for indulgent snacks and treats. On the other hand, countries with high inflation rates and economic uncertainty may experience a decline in consumer spending on non-essential items like confectionery products. Furthermore, trade policies and tariffs can significantly impact the cost of confectionery products, affecting their affordability and availability in different markets.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.