Market Insights Consumer Food Bread & Cereal Products

Pasta - Greece

Greece

Revenue in the Pasta market amounts to €232.50m in 2024. The market is expected to grow annually by 4.54% (CAGR 2024-2029).
In global comparison, most revenue is generated in China (€25,960m in 2024).
In relation to total population figures, per person revenues of €22.57 are generated in 2024.
In the Pasta market, volume is expected to amount to 138.40m kg by 2029. The Pasta market is expected to show a volume growth of 2.8% in 2025.
The average volume per person in the Pasta market is expected to amount to 11.9kg in 2024.

Key regions: India, South Korea, United Kingdom, United States, Spain

Marché

Région

Comparaison de régions

Monnaie

Analyst Opinion

The Pasta Market in Greece has a negligible growth rate, influenced by factors such as limited consumer awareness, lack of convenience in purchasing, and traditional food preferences. Despite being a part of the thriving Bread & Cereal Products Market, it is experiencing slow growth due to these factors.

Customer preferences: The growing popularity of health and wellness trends has led to a rise in demand for healthier pasta options, such as whole wheat and gluten-free varieties. This trend is also influenced by the increasing number of health-conscious consumers, as well as the rise in the prevalence of food allergies and intolerances. As a result, pasta manufacturers are investing in innovative products to cater to these changing consumer preferences.

Trends in the market: In Greece, the Pasta Market of the Bread & Cereal Products Market within The Food market is experiencing a shift towards healthier and more diverse options. This trend is driven by the growing awareness of the health benefits of pasta, as well as a demand for plant-based and gluten-free options. Additionally, there is a rising interest in traditional Greek pasta dishes, such as orzo and trahana, leading to an increase in niche market products. These developments present opportunities for industry stakeholders to tap into new consumer segments and expand their product portfolios to meet evolving consumer preferences.

Local special circumstances: In Greece, pasta holds a special place in the food culture, with dishes like pastitsio and moussaka being staples in Greek households. The use of locally sourced ingredients, such as olive oil and fresh herbs, adds a unique flavor to Greek pasta dishes. Additionally, the country's Mediterranean climate allows for the cultivation of high-quality durum wheat, a key ingredient in pasta production. The Greek government has also implemented regulations to protect and promote traditional pasta-making techniques, further differentiating the Greek pasta market from others.

Underlying macroeconomic factors: The Pasta Market of the Bread & Cereal Products Market within The Food market in Greece is heavily influenced by macroeconomic factors such as the country's economic health and fiscal policies. Greece has faced significant economic challenges in recent years, including high levels of debt and austerity measures. These factors have had a direct impact on consumer spending and purchasing power, which in turn affects the demand for pasta products. Additionally, global economic trends and fluctuations in exchange rates can also impact the cost of import and export of pasta, further influencing market performance. Furthermore, government policies and regulations related to food production and distribution also play a crucial role in shaping the pasta market in Greece.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.