Market Insights Consumer Food Dairy Products & Eggs

Yogurt - Greece

Greece

Revenue in the Yogurt market amounts to €0.45bn in 2024. The market is expected to grow annually by 4.10% (CAGR 2024-2029).
In global comparison, most revenue is generated in China (€42,400m in 2024).
In relation to total population figures, per person revenues of €43.54 are generated in 2024.
In the Yogurt market, volume is expected to amount to 101.30m kg by 2029. The Yogurt market is expected to show a volume growth of 2.3% in 2025.
The average volume per person in the Yogurt market is expected to amount to 8.9kg in 2024.

Key regions: Russia, Spain, South Korea, Philippines, United States

Marché

Région

Comparaison de régions

Monnaie

Analyst Opinion

The Yogurt market in Greece has seen minimal growth, with factors such as a decline in consumer health awareness and lack of innovation in the industry impacting its growth rate. However, with increasing demand for healthier food options, there is potential for growth in the future.

Customer preferences: Consumers in Greece are increasingly turning towards healthier food options, including yogurt, as they become more health-conscious. This trend is driven by the growing awareness of the benefits of a balanced diet and the impact of lifestyle on overall well-being. As a result, there has been a rise in demand for yogurt made from natural ingredients and free from preservatives and additives. Moreover, the popularity of Greek yogurt has also increased, thanks to its high protein content and creamy texture. This shift towards healthier and more nutritious yogurt options is also influenced by the Mediterranean diet, which is known for its health benefits and is a key part of Greek culture.

Trends in the market: In Greece, the Yogurt Market of the Dairy Products & Eggs Market within The Food market is experiencing a shift towards healthier, more natural options. This trend is driven by consumers' increasing awareness of the benefits of probiotics found in yogurt. There is also a growing demand for lactose-free and plant-based yogurt alternatives. The trajectory of these trends is expected to continue as more consumers prioritize their health and wellness. This has significant implications for industry stakeholders, who must adapt to meet the changing demands and preferences of consumers. Companies may need to diversify their product offerings and invest in marketing strategies that emphasize the health benefits of yogurt. Additionally, there may be opportunities for partnerships with health and wellness brands to further promote the benefits of yogurt consumption.

Local special circumstances: In Greece, the Yogurt market is heavily influenced by the country's rich agricultural heritage and strong preference for fresh, locally-sourced ingredients. This has led to a high demand for traditional, artisanal yogurt made from sheep's milk, which is seen as a healthier and higher quality option. Additionally, strict regulations on the use of additives and preservatives in dairy products have further reinforced the market's focus on natural and organic products. These factors have created a unique market dynamic in Greece, with a strong emphasis on traditional and natural yogurt options.

Underlying macroeconomic factors: The Yogurt Market of the Dairy Products & Eggs Market within The Food market in Greece is influenced by macroeconomic factors such as consumer spending power, economic stability, and government policies. The country's economic recovery and increasing disposable income have led to higher demand for premium and healthier food products, including yogurt. Additionally, the growing trend of health-conscious consumers and their preference for probiotic-rich foods have also contributed to the market's growth. However, the market is facing challenges due to the recent economic crisis and high taxes on food products. The government's efforts to stimulate the economy and improve its fiscal policies could positively impact the yogurt market's performance in Greece.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.