Non-Alcoholic Drinks - Greece

The Non-Alcoholic Drinks market in Greece has been experiencing steady growth in recent years.

Customer preferences: Greek consumers have shown a growing preference for healthier beverage options, which has contributed to the growth of the Non-Alcoholic Drinks market. There is a growing awareness among consumers about the importance of maintaining a healthy lifestyle, including making healthier choices in their beverage consumption. This has led to an increased demand for non-alcoholic drinks that are low in sugar and calories, such as flavored water, herbal teas, and natural fruit juices.

Trends in the market: One of the key trends in the Non-Alcoholic Drinks market in Greece is the rising popularity of functional beverages. Functional beverages are drinks that offer additional health benefits beyond basic hydration. These can include energy drinks, sports drinks, and beverages fortified with vitamins, minerals, or other beneficial ingredients. Greek consumers are increasingly seeking out functional beverages that can support their overall health and well-being. Another trend in the market is the growing demand for premium and artisanal non-alcoholic drinks. Greek consumers are becoming more discerning in their beverage choices and are willing to pay a premium for high-quality, unique, and locally-produced drinks. This has created opportunities for small-scale producers and artisanal brands to thrive in the market.

Local special circumstances: Greece has a rich culinary tradition and a strong culture of hospitality. Non-alcoholic drinks play a significant role in Greek social gatherings and celebrations. Traditional Greek beverages such as frappé coffee, herbal teas, and homemade lemonade are widely enjoyed by locals and tourists alike. The popularity of these traditional beverages has contributed to the growth of the Non-Alcoholic Drinks market in Greece.

Underlying macroeconomic factors: The Greek economy has been recovering from a prolonged financial crisis, and this has had an impact on consumer spending habits. As the economy stabilizes, consumers have more disposable income to spend on non-essential items, including beverages. This has contributed to the growth of the Non-Alcoholic Drinks market in Greece. In conclusion, the Non-Alcoholic Drinks market in Greece is developing due to changing customer preferences towards healthier options, the rising popularity of functional beverages, the demand for premium and artisanal drinks, the cultural significance of non-alcoholic beverages in Greek society, and the improving macroeconomic conditions in the country.

Data coverage:

The data encompasses B2C enterprises. The at-home market covers retail sales via super- and hypermarkets, eCommerce, convenience stores, or similar sales channels. The out-of-home data encompasses all sales to hotels, restaurants, catering, cafés, bars, and similar hospitality service establishments. Combined numbers encompass both the at-home market and the out-of-home market. Both the at-home and the out-of-home market are valued at retail selling prices including all sales and consumption taxes.

Modeling approach:

Market sizes are determined through a Top-Down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending (e.g. consumer spending on Non-Alcoholic Drinks, consumer spending at Hotels, Restaurants etc.), and price level index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Non-Alcoholic Drinks market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.