Ready-to-Drink (RTD) Coffee & Tea - Greece

The Ready-to-Drink (RTD) Coffee & Tea market in Greece has been experiencing significant growth in recent years. Customer preferences for convenient and on-the-go beverages, coupled with the rising popularity of coffee and tea consumption, have been driving this growth. Additionally, local special circumstances and underlying macroeconomic factors have also played a role in shaping the market. Customer preferences in Greece have shifted towards ready-to-drink beverages due to their convenience and portability. Busy lifestyles and the need for quick refreshment have led consumers to opt for RTD coffee and tea options. Furthermore, the growing popularity of coffee culture and the increasing demand for healthier beverage choices have contributed to the rise in consumption of RTD coffee and tea. Trends in the market indicate a growing demand for innovative flavors and functional ingredients. Greek consumers are becoming more adventurous in their beverage choices and are seeking unique and exotic flavors. This trend has led to the introduction of new and exciting RTD coffee and tea products in the market. Additionally, there is a rising demand for functional beverages that offer health benefits, such as those infused with antioxidants or natural ingredients. Local special circumstances, such as the Mediterranean climate and the prevalence of outdoor dining, have also influenced the development of the RTD coffee and tea market in Greece. The warm weather and the culture of socializing in cafes and outdoor spaces have created a demand for refreshing and convenient beverages. RTD coffee and tea products provide a convenient solution for consumers to enjoy their favorite beverages on the go or while relaxing outdoors. Underlying macroeconomic factors, such as increasing disposable income and tourism, have contributed to the growth of the RTD coffee and tea market in Greece. As the economy continues to recover, consumers have more disposable income to spend on indulgent and convenient products. Additionally, Greece's popularity as a tourist destination has attracted visitors from around the world who are looking to experience the local culture, including its coffee and tea traditions. In conclusion, the Ready-to-Drink (RTD) Coffee & Tea market in Greece is developing due to customer preferences for convenience and on-the-go beverages, as well as the rising popularity of coffee and tea consumption. The market is driven by trends such as innovative flavors and functional ingredients. Local special circumstances, such as the Mediterranean climate and outdoor dining culture, have also contributed to the growth of the market. Underlying macroeconomic factors, including increasing disposable income and tourism, have further fueled the development of the RTD coffee and tea market in Greece.

Data coverage:

The data encompasses B2C enterprises. The at-home market covers retail sales via super- and hypermarkets, eCommerce, convenience stores, or similar sales channels. The out-of-home data encompasses all sales to hotels, restaurants, catering, cafés, bars, and similar hospitality service establishments. Combined numbers encompass both the at-home market and the out-of-home market. Both the at-home and the out-of-home market are valued at retail selling prices including all sales and consumption taxes.

Modeling approach:

Market sizes are determined through a Top-Down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending (e.g. consumer spending on Non-Alcoholic Drinks, consumer spending at Hotels, Restaurants etc.), and price level index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Non-Alcoholic Drinks market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.