Market Insights Consumer Food Bread & Cereal Products

Pasta - Romania

Romania

Revenue in the Pasta market amounts to €320.70m in 2024. The market is expected to grow annually by 4.23% (CAGR 2024-2029).
In global comparison, most revenue is generated in China (€25,690m in 2024).
In relation to total population figures, per person revenues of €16.87 are generated in 2024.
In the Pasta market, volume is expected to amount to 179.10m kg by 2029. The Pasta market is expected to show a volume growth of 2.3% in 2025.
The average volume per person in the Pasta market is expected to amount to 8.7kg in 2024.

Key regions: India, South Korea, United Kingdom, United States, Spain

Marché

Région

Comparaison de régions

Monnaie

Analyst Opinion

The Pasta Market in Romania is currently experiencing minimal growth due to various factors such as consumer preference for healthier food options and the availability of alternative food products. This has led to a stagnant market with slow growth rates.

Customer preferences: Consumer preferences in the Pasta Market of the Bread & Cereal Products Market within The Food market in Romania have seen a shift towards healthier and more sustainable options. With an increasing focus on healthy eating and environmental sustainability, there is a growing demand for whole grain and plant-based pasta options. This trend is driven by cultural preferences for fresh and natural ingredients, as well as the influence of health and wellness trends in the country. Additionally, as more individuals are adopting vegetarian and vegan diets, there is a rising demand for pasta made from alternative ingredients such as lentils, chickpeas, and quinoa. This reflects a larger global shift towards plant-based diets and a growing awareness of the impact of food choices on personal health and the environment.

Trends in the market: In Romania, the Pasta Market within the Bread & Cereal Products Market is experiencing a shift towards healthier alternatives, such as whole wheat and gluten-free options, in response to consumer demand for nutritious and allergen-friendly options. This trend is expected to continue, driven by increasing health consciousness and dietary restrictions. As a result, industry stakeholders are investing in research and development to expand their product offerings and cater to evolving consumer preferences. Additionally, the rise of e-commerce and online grocery shopping is providing a platform for smaller, niche pasta brands to enter the market and compete with larger players. This trend is likely to increase competition and drive innovation in the industry.

Local special circumstances: In Romania, the Pasta Market of the Bread & Cereal Products Market within The Food market is influenced by the country's traditional cuisine, which heavily relies on pasta as a staple food. Additionally, the growing health consciousness among consumers has led to the demand for healthier pasta options, such as whole wheat and gluten-free varieties. The market is also regulated by the Romanian Ministry of Agriculture and Rural Development, which sets standards for pasta production and labeling. These unique factors shape the market dynamics and offer opportunities for innovation and growth in the industry.

Underlying macroeconomic factors: The Pasta Market of the Bread & Cereal Products Market within The Food market in Romania is heavily influenced by macroeconomic factors such as consumer purchasing power, government policies, and foreign investment. The country's stable economic growth and increasing disposable income have led to a rise in demand for convenient and affordable food options, driving the growth of the pasta market. Additionally, government initiatives to promote the food industry and attract foreign investment have further boosted the market. However, challenges such as inflation and currency devaluation can hinder market growth, highlighting the need for stable economic conditions and supportive fiscal policies.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.