Smart Home - Romania

  • Romania
  • Revenue in the Smart Home market is projected to reach €426.2m in 2024.
  • Revenue is expected to show an annual growth rate (CAGR 2024-2029) of 11.55%, resulting in a projected market volume of €736.1m by 2029.
  • Household penetration will be 64.1% in 2024 and is expected to hit 87.1% by 2029.
  • The average revenue per installed Smart Home currently is expected to amount to €57.52.
  • A global comparison reveals that most revenue is generated United States (€35,610.0m in 2024).
 
Marché
 
Région
 
Comparaison de régions
 
Monnaie
 

Analyst Opinion

The Smart Home market in Romania is experiencing a steady growth trajectory, driven by increasing consumer awareness and adoption of smart technologies in households.

Customer preferences:
Romanian consumers are increasingly seeking convenience, efficiency, and security in their homes, leading to a growing demand for smart home solutions. The convenience of controlling various devices remotely and the potential cost savings from energy-efficient systems are key drivers for consumers in Romania.

Trends in the market:
One notable trend in the Romanian Smart Home market is the integration of voice-controlled devices and smart assistants, offering a seamless and intuitive user experience. Additionally, the focus on home security and surveillance systems is gaining traction among Romanian consumers, contributing to the overall growth of the market.

Local special circumstances:
Romania's Smart Home market is also influenced by the country's efforts to improve energy efficiency and sustainability. Government initiatives and regulations promoting eco-friendly practices are encouraging consumers to invest in smart home solutions that can help reduce energy consumption and environmental impact.

Underlying macroeconomic factors:
The growing middle-class population in Romania, coupled with increasing disposable income, is fueling the demand for smart home technologies. As the economy continues to develop, more households are able to afford and prioritize smart home solutions, driving the market expansion further.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on the sales of smart home products, excluding taxes.

Modeling approach:

Market sizes are determined through a bottom-up approach, building on a specific rationale for each market category. As a basis for evaluating markets, we use the Statista Global Consumer Survey, market data from independent databases and third-party sources, and Statista interviews with market experts. In addition, we use relevant key market indicators and data from country-specific associations, such as household internet penetration and consumer spending for households. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing are well suited for forecasting innovative products due to the non-linear growth of technology adoption. The main drivers are GDP/capita, level of digitization, and consumer attitudes toward smart home integration.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated once a year, in case market dynamics change we do more frequent updates.

Vue d’ensemble

  • Revenue
  • Key Players
  • Product Types
  • Global Comparison
  • Analyst Opinion
  • Methodology
  • Key Market Indicators
Veuillez patienter

Contact

Des questions ? Nous nous ferons un plaisir de vous aider.
Statista Locations
Contact Camille Dubois
Camille Dubois
Customer Relations

Lun - Ven, 9:00 - 18:00 h (EST)

Contact Meredith Alda
Meredith Alda
Sales Manager– Contact (États-Unis)

Lun - Ven, 9:00 - 18:00 h (EST)

Contact Yolanda Mega
Yolanda Mega
Operations Manager– Contact (Asie)

Lun - Ven, 9:00 - 17:00 h (SGT)

Contact Ayana Mizuno
Ayana Mizuno
Junior Business Development Manager– Contact (Asie)

Lun - Ven, 10:00 - 18:00 h (JST)

Contact Lodovica Biagi
Lodovica Biagi
Director of Operations– Contact (Europe)

Lun - Ven, 9:00 - 18:00 h (GMT)

Contact Carolina Dulin
Carolina Dulin
Group Director - LATAM– Contact (Amérique latine)

Lun - Ven, 9:00 - 18:00 h (EST)