Baby Food - Romania

Romania

Revenue in the Baby Food market amounts to €131.30m in 2024. The market is expected to grow annually by 6.62% (CAGR 2024-2029).
In global comparison, most revenue is generated in China (€18,340m in 2024).
In relation to total population figures, per person revenues of €6.90 are generated in 2024.
In the Baby Food market, volume is expected to amount to 12.20m kg by 2029. The Baby Food market is expected to show a volume growth of 4.1% in 2025.
The average volume per person in the Baby Food market is expected to amount to 0.5kg in 2024.

Key regions: Canada, United Kingdom, Japan, United States, Spain

Marché

Région

Comparaison de régions

Monnaie

Analyst Opinion

The Baby Food market in Romania is experiencing minimal growth, influenced by factors such as changing consumer preferences, increasing health consciousness, and the convenience of online shopping. The sub-markets of Baby Milk & Infant Formula, Baby Cereals & Other Dried Baby Food, Prepared Baby Food, and Baby Snacks & Others are contributing to this trend. Despite the slow growth rate, the market is expected to continue expanding due to the high demand for nutritious and convenient baby food options.

Customer preferences: Consumers in Romania are becoming more health-conscious and are looking for nutritious and natural baby food options. This has led to a growing demand for organic and locally sourced baby food products. Additionally, there is a trend towards convenience and time-saving solutions, such as ready-to-eat and on-the-go baby food products. With an increasing number of working parents, there is also a rising demand for online shopping and home delivery services for baby food. This shift towards healthier and more convenient options is driven by the changing lifestyles and priorities of modern Romanian families.

Trends in the market: In Romania, the Baby Food Market within The Food market is experiencing a shift towards organic and natural products, driven by increasing health consciousness among parents. This trend is expected to continue, with a rise in demand for products with clean labels and minimal processing. Additionally, there is a growing focus on sustainable packaging and ethical sourcing of ingredients. These trends have significant implications for industry stakeholders, as companies need to adapt their offerings and marketing strategies to cater to these changing consumer preferences. The trajectory of these trends in Romania is expected to lead to a more competitive and innovative market, with a focus on quality and transparency.

Local special circumstances: In Romania, the Baby Food market is heavily influenced by cultural traditions and preferences. Breastfeeding is strongly encouraged and socially accepted, leading to a lower demand for formula milk. Additionally, traditional homemade baby food is still widely preferred over commercial options. This has led to a slower growth rate for the market compared to other European countries. However, with the increasing urbanization and modernization, there has been a rise in demand for convenient and healthy baby food options, particularly organic and locally sourced products. This trend is expected to continue as more parents prioritize their child's health and well-being.

Underlying macroeconomic factors: The Baby Food Market in Romania is significantly impacted by macroeconomic factors such as consumer spending, employment rates, and government policies. With a growing economy and increasing disposable income, consumers are more likely to spend on premium and organic baby food products. The government's efforts to improve the country's healthcare infrastructure and promote healthy eating habits through various initiatives also play a crucial role in driving market growth. Additionally, the rising awareness about the benefits of breastfeeding and the increasing number of working mothers are driving the demand for convenient and nutritious baby food options.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.