Market Insights Consumer Food Bread & Cereal Products

Bread - Romania

Romania

Revenue in the Bread market amounts to €2.50bn in 2024. The market is expected to grow annually by 4.80% (CAGR 2024-2029).
In global comparison, most revenue is generated in China (€73bn in 2024).
In relation to total population figures, per person revenues of €131.60 are generated in 2024.
In the Bread market, volume is expected to amount to 1.82bn kg by 2029. The Bread market is expected to show a volume growth of 2.6% in 2025.
The average volume per person in the Bread market is expected to amount to 85.9kg in 2024.

Key regions: India, United States, Japan, United Kingdom, China

Marché

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Comparaison de régions

Monnaie

Analyst Opinion

The Bread market in Romania is seeing marginal growth, influenced by factors such as changing consumer preferences, increasing health consciousness, and the convenience of online services. Despite this minimal growth rate, the market remains stable within the larger Food market.

Customer preferences: As health and wellness become more prominent in Romania, consumers are increasingly seeking healthier bread options, such as whole grain and gluten-free varieties. There is also a growing demand for locally sourced and organic bread, as well as bread with unique flavors and ingredients. Additionally, the rise of health-conscious millennials is driving the demand for more nutritious and functional bread options, such as high protein or low carb bread. This trend is also fueled by the increasing awareness and availability of specialty diets, such as vegan and keto, in the country.

Trends in the market: In Romania, the Bread Market of the Bread & Cereal Products Market within The Food market is experiencing a growth in demand for artisanal and specialty breads. This trend is driven by a growing interest in healthy and high-quality products, as well as a desire for unique and diverse flavors. As a result, there has been an increase in small bakeries specializing in artisanal breads and the use of traditional baking methods. This trend is expected to continue, with potential implications for larger bread manufacturers who may need to adapt their product offerings to meet consumer preferences. Additionally, there is a potential opportunity for industry stakeholders to collaborate with small bakeries and tap into the growing demand for artisanal breads.

Local special circumstances: In Romania, the Bread Market of the Bread & Cereal Products Market within The Food market is heavily influenced by the country's rich agricultural heritage and strong cultural preference for traditional bread varieties. This has led to a market dominated by small, local bakeries and a wide variety of artisanal breads, rather than mass-produced options. Additionally, strict regulations on food labeling and ingredients have contributed to a market focused on high-quality, natural ingredients. These unique factors have shaped consumer preferences and purchasing behaviors, making Romania's Bread Market stand out from others in the region.

Underlying macroeconomic factors: The Bread Market of the Bread & Cereal Products Market within The Food market in Romania is heavily influenced by macroeconomic factors such as consumer purchasing power, inflation rates, and government policies. The country's stable economic growth and rising disposable income have led to an increase in demand for bread and cereal products. However, high inflation rates and fluctuations in currency exchange rates have affected the overall market performance. Additionally, government initiatives promoting healthy eating habits and the growing trend of organic and gluten-free products have also had a significant impact on the Bread Market in Romania.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.